OPTIMAL FUSION PROMISES CLEVER CONTENT WITH LAUNCH OF NEW SITE
Leading media company expands portfolio with the launch of LadyClever.com
LOS ANGELES, CA (Feb. 20, 2013)— Optimal Fusion, a leader in integrated and high-impact marketing solutions adds LadyClever.com to its growing portfolio of destination sites for women, announced President Joel Bess today.
Lady Clever represents Optimal Fusion’s growing commitment to the female vertical, focusing on healthy living, fashion, lifestyle, entertainment, and beauty. Users can expect to find premium content ranging from pertinent fashion advice from industry insiders to daily lifestyle tips. The site will likewise feature unique video content as well as user generated sections, such as “Ask Him,” creating multiple opportunities for readers to connect with the site and each other.
“The launch of LadyClever.com represents a major step toward our growth from an online publisher to a full-fledged female lifestyle brand,” Vice President, Zack Brown says. Adding, “Our goal was to, and continues to be based around, ‘Everyday women connecting, sharing, and engaging in dialogue about their daily experiences and challenges while sharing useful tools, tips, and tricks to compliment their lives.’”
Content will be updated daily, and as with the company’s flagship property, Weekly Sauce, which generates over 2 million unique visitors per month, Lady Clever is set to rapidly expand Optimal Fusion’s role as a principal women’s media group.
Lady Clever will be ad-supported. Partners are given the opportunity to harness the power of content-based advertising and amplify their brand message through brand and data integration and sponsorship opportunities.
About Optimal Fusion:
Founded in 2006, Optimal Fusion is a leading integrated digital media company utilizing exclusive web properties and platforms to link brands and consumers through targeted-high-impact marketing solutions. Complementary sites include: WeeklySauce, WeeklyBite, WeeklyGrape, Playdate, TopCouponsToday, and TheHealthCast. Pairing their proprietary Custom-Content platform, their portfolio of internal properties and their social media prowess with cutting edge technology, Optimal Fusion cultivates a brand-safe environment perfectly situated to target relevant consumers.
For further information, or to set up an interview with CEO Joel Bess or Vice-President Zack Brown, please contact Arianna Schioldager at Arianna@optimalfusion.com