EPiServer Enables Online Retailers to Move Customers from Engagement to Conversion

EPiServer Commerce extends the online engagement platform from content, community, and communication to the online buying process.

Stockholm, Sweden – June 3, 2010 – EPiServer, the world’s fastest growing provider of platforms that drive online engagement, announces the general availability of EPiServer Commerce. With this launch, the company challenges companies in the retail and B2B vertical markets to rethink the way they currently engage customers as they sell online. EPiServer advocates a complete, integrated e-commerce platform of content, commerce, communityand communications, that helps businesses create online relationships with customers, to better understand customer behavior and identify improvements to visitor processes that seamlessly turns website visitors from “browsers” into “buyers”.

Today,  more than 9,500 websites worldwide use EPiServer, and, every day, two new sites built using EPiServer go live. The company partners with more than 450 partners (digital agencies) around the world to build collaborative and engaging websites. In adding this e-commerce solution to the EPiServer platform (which also includes Web Content Management Systems (CMS) and =community building social software), EPiServer has partnered with customers such as Haglöfs to help them build their product catalogue and realize an integrated approach to online customer engagement.

“As a leader in outdoor equipment, it is crucial for our customers and resellers to identify and engage with our brand in a personal way.  Our plan is to expand our site from content and the popular “My Gear” tool, to deliver a unique online experience,” said Nicolas Warchalowski, Marketing Director at Haglöfs. “The next step in our partnership with EPiServer and our integration partner Cloud Nine is to upgrade our product catalogue. We have found the EPiServer platform to offer flexibility and a cost effective way to meet our visitors’ needs.”

“Ask yourself is your online shopping experience today any different than it was five, even ten, years ago? In most cases, the landing pages are static, there’s limited interaction with fellow shoppers and the checkout process remains complex,” said Martin Henricson, CEO of EPiServer. “We help our customers take a closer look at streamlining the checkout process, serving up more personalized content and offers, integrating better service and making the buying process more social.  All these steps lead to the type of business results that our customers demand.”

The addition of a proven e-commerce solution to the EPiServer platforms changes the dynamic and accelerates higher value results, in comparison to the integration model used to create most online stores today. The company has partnered with Mediachase for its .NET e-Commerce Framework (ECF) to provide an agile best practices architecture, complete with user experience controls, loosely coupled subsystems, like catalog management, order management, customer management, merchandising, promotions, and a fully exposed .NET developer framework (API).

Combined with the extensible EPiServer CMS content management system and EPiServer Community platform, .NET web developers can rapidly build and deploy state-of-the-art online stores, including multi-language, multi-currency, and multi-channel capabilities. Marketing tasks are streamlined through a single easy-to-use interface and new capabilities to correlate visitor feedback and experience with store operation and order status, at every step of the process.

””We have worked with Haglöfs through many stages of their site development, and continue to find the platform approach to be economically sound,” said Marika Philipson, CEO of Cloud Nine.  “The extensibility and flexibility allow us to start from a solid baseline and create the types of functions that Haglöfs visitors have come to expect.”

The EPiServer platform, combining content, community and commerce, is available now. For more, visit http://www.episerver.com/, search “episerver commerce” on Google.

Bob Egner, VP Global Marketing, +1 630 624 2345, bob.egner@episerver.com

Maria Wasing, VP of Marketing Europe/Investor Relations, +46 73 852 17 52, maria.wasing@episerver.com

EPiServer is the world’s fastest growing provider of Web Content Management (WCM) platforms and online community platforms. 3,000 customers worldwide use EPiServer CMS to create collaborative and engaging websites. EPiServer CMS is the foundation for more than 9,000 websites and is used on a daily basis by more than 130,000 web editors. EPiServer delivers its Web Content Management platform through an extensive network of over 350 competent partner companies in 30 countries. EPiServer combines the stability and support of a commercial product with a thriving developer community of an open source project through the EPiServer World community of over 9,500 developers. EPiServer is a Microsoft Gold Certified Partner with an AAA-ranking by Dun & Bradstreet since 2000. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia and the United Kingdom. Learn more online at: http://www.episerver.com.



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