Mobile Operator Partner LTD launches new site in Israel to encourage greater customer engagement

As one of the largest telecom mobile operators in Israel and known for its customer-centric strategy, Partner LTD (Operating under the Orange™ brand) wanted to improve its online user interface to encourage greater user engagement and deliver services that its customers were looking for. EPiServer’s solutions partner Netwise Applications consolidated Partner’s multiple sites and domains all onto one platform. 

Partner LTD, a large mobile operator, also has an innovative service that allows direct viewing of video content, and a music store where users can listen to unlimited songs, so it was an important strategy that the company could target different content to a number of different audiences. Another important consideration was EPiServer CMS’s ability to manage multiple languages, namely Hebrew, Arabic, Russian and English. 

Editors can publish news for different target audiences and different output channels using dynamic content, where content can be pulled from one source and output to many different places,.

"EPiServer CMS was the perfect choice for us", comments Raz Bartov, Head of Portals and Internet development department in Partner LTD, "We found that the platform works intuitively, can be expanded and customized and easy for non-geeks to use. From development perspective, we found that EPiServer CMS makes your life much easier and speeds up the time it takes to develop a feature-rich accessible website."

Yaki Gannon, presales and product department manager at Netwise, says, “EPiServer was the natural choice of CMS for Orange, with its ability to manage multiple sites, multiples domains and multiple languages from just one platform. Editors at Orange find it easy to edit, update and maintain content on the site and as it scales to incorporate more pages and more languages, it is safe in the knowledge of having a reliable and flexible CMS to handle its online growth.”

“Having transferred its many sites using EPiServer CMS, Orange is able to deeply engage with its customers, maintain its brand consistently as well as having, a simplified yet powerful content management capability,” says Daniel Maurer VP Sales, EPiServer.

Maria Wasing VP of Marketing Europe Phone: 46 73 852 17 52 E-mail:

About EPiServer
EPiServer is the world’s fastest growing provider of Web Content Management (WCM) platforms and online community platforms. 3,000 customers worldwide use EPiServer CMS to create collaborative and engaging websites. EPiServer CMS is the foundation for more than 9,500 websites and is used on a daily basis by more than 130,000 web editors. EPiServer delivers its Web Content Management platform through an extensive network of over 450 competent partner companies in 30 countries. EPiServer combines the stability and support of a commercial product with a thriving developer community of an open source project through the EPiServer World community of over 10,000 developers. EPiServer is a Microsoft Gold Certified Partner with an AAA-ranking by Dun & Bradstreet since 2000. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia and the United Kingdom.

About Partner
Partner Communications Company Ltd. is a leading cellular operator and telecommunication services provider in Israel. Operating under the orange™ brand, Partner provides a broad range of high-standard services to over 3 million cellular customers, representing a market share of approximately 32%. Alongside the current content and cellular services the company is offering today, Partner introduced at the beginning of 2009 its new portfolio of services which includes ISP services, mail access, Wi-Fi, fixed telephony and web based entertainment multimedia services. The company is thereby realizing its strategy to evolve from a pure cellular operator into a leading telecommunication company in Israel. These new activities are one of the foundations of the Company’s future growth and a major opportunity to differentiate itself from competition. Visit the site at

About Netwise
Netwise was founded in 2006, following the merger of Addwise , which specialized in characterizing user interface, with Nia specializing in systems development. Together we have created one company specializing in these two areas. Today Netwise has 250 employees, operates in cooperation with the largest organizations in the economy, with leading business partners, and is a Microsoft Gold partner. Netwise’s customers are diverse: large domestic organizations, medium and large enterprises that operate worldwide.