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“We strive to continually push the envelope and reimagine how consumers can interact in the world of smart devices and games,” said Paul Berberian, CEO of Orbotix. “With the introduction of Sphero’s augmented reality gaming, we’re showcasing how technology is evolving and changing how users experience gameplay in multiple realms. Look for more augmented reality gaming from Sphero in 2013, as we continue to innovate in this space.”
Paul Berberian, CEO
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Limited Edition Sphero 2.0 'Revealed' Now Available at Apple

BOULDER, Colo., September 5, 2013 – Orbotix, makers of Sphero, today demonstrated an obsession with internal electronic aesthetic design by revealing the robot inside their magical sphere, aptly called Sphero 2.0 Revealed . The world’s first app-controlled robotic ball and gaming system, the 2.0 edition has been re-engineered from the ground up to give users an entirely new gaming experience. Sphero 2.0 Revealed is available exclusively at Apple Retail Stores in the U.S. and from the Apple Online Store. It will be available in additional countries in the coming

Orbotix Accidentally Makes Sphero 2.0 Way Too Awesome

Orbotix, the makers of Sphero, today announced the reinvention of the ball. Again. Sphero 2.0 is the world’s first app-controlled robotic ball and game system, and now it’s faster, brighter and smarter than ever before. Included in the rollout are brand new accessories, including ramps and protective Nubby covers to pimp your ride. “The first time I drove Sphero 2.0, I passed out,” said Ian Bernstein, cofounder of Orbotix. It’s true – Sphero 2.0 has been re-engineered from the ground up to give the user an entirely new gaming experience. It’s kind of like Einstein and C-3PO had a baby.

Sphero Releases The Rolling Dead Augmented Reality App for iOS and Android

BOULDER, Colo., June 4, 2013 – Orbotix, the makers of Sphero, the world’s first robotic ball game system, today announced the release of their first augmented reality app available for both iOS and Android. The game, Sphero’s The Rolling Dead, is unlike any game ever created thanks to unparalleled augmented reality technology combined with Sphero.Sphero's The Rolling Dead is an exciting take on the zombie craze, the world becomes a video game and you choose the surroundings. By simply looking through your device's camera, you can watch your living room floor, driveway, or any place you

Sphero Makes Augmented Reality Technology Available To Developers

Company introduces new Augmented Reality SDK on Github, plug-in for Unity, and App Bounty programBOULDER, Colo. and SAN FRANCISCO - March 25, 2013 - Orbotix, the masterminds behind Sphero, the first robotic ball and gaming system controlled by smartphones and tablets, today announced new ways for developers to tap the potential of Sphero and offer even more mind-blowing ways for consumers to enjoy the gaming system using their augmented reality technology . Along with a new Sphero Augmented Reality SDK available

Sphero Introduces New Augmented Reality Games to the World at MWC

New apps add to arsenal of more than 20 games, ensuring the good times never stop rolling with SpheroBARCELONA, Spain - Jan. 21, 2013 - Orbotix, the masterminds behind Sphero, the world’s first robotic ball and game system controlled by smartphones and tablets, will introduce new games and apps to an international audience at Mobile World Congress (MWC) in Barcelona. Attendees will be able to see the new apps and play with Sphero at MobileFocus Global on February 24th, and at the MLOVE / Mobile World Capital Barcelona booth (Hall 3, booth 3C28) February 25th – 27th. The next generation

Sphero Introduces New Augmented Reality Gaming Apps at CES

New apps add to arsenal of more than 20 games, ensuring the good times never stop rolling with SpheroBOULDER, Colo. and LAS VEGAS - Jan. 6, 2013 - Orbotix, the Boulder based startup behind Sphero, the first robotic ball and gaming system controlled by smartphones, announced new gaming apps at the Consumer Electronics Show (CES) in Las Vegas. The next generation of Sphero games are faster, smarter and showcase the latest developments in augmented reality technology complete with zombies, fireballs and a cupcake guzzling beaver. Here is a breakdown of what’s rolling out from Orbotix: ·

Sphero Debuts Ground-breaking Augmented Reality App

BOULDER, Colo., Nov. 16, 2012 - Orbotix, the makers of Sphero, the first robotic ball gaming system controlled by smartphones and tablets, today announced the release of their groundbreaking augmented reality app, Sharky the Beaver. “Using Sphero as the moving fiducial, games can now be created where characters come to life and roam around a user's house to interact with the real world environment,” said Orbotix CEO Paul Berberian. While the concept has been around for many years, the technology has lagged due to limitations in processing power and computer vision algorithms. The

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