Cash offer for Oriflame from the af Jochnick family

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The af Jochnick family, through Walnut Bidco Plc, this morning announced a public offer to the shareholders of Oriflame Holding AG to tender all shares in Oriflame to Walnut Bidco at a price of SEK 227 in cash per share while also stating that the offer price will not be increased (the ”Offer”).

The independent members of the Board of Directors of Oriflame has formed an Independent Bid Committee (the “Committee”) and appointed Anders Dahlvig as Chairman of the Committee.

Being participants in the Offer, Alexander af Jochnick, Anna of Jochnick and Robert af Jochnick have not participated and will not participate in the Board’s evaluation of or resolutions concerning the Offer.

The Committee will now review the Offer with its advisors and obtain a fairness opinion. The Committee will announce its opinion regarding the Offer no later than two weeks prior to the expiry of the acceptance period for the Offer.

Short summary of the Offer as described in Walnut Bidco’s announcement:

  • The af Jochnick family controls 30.81 % of the shares in Oriflame
  • Walnut Bidco offers SEK 227 in cash per Oriflame share. The total value of the Offer, based on the 39,171,134 shares in Oriflame not directly or indirectly owned by Walnut Bidco or related parties, amounts to approximately MSEK 8,892
  • Walnut Bidco’s indicative timetable:
    • Offer document published 23 May 2019
    • Acceptance period 24 May – 24 June 2019
    • Settlement 1 July 2019
  • Further information about the Offer:

Carnegie Investment Bank and Morgan Stanley & Co. International plc have been engaged as financial advisors and Vinge and Walder Wyss as legal advisors to the Committee in relation to the Offer.

For further information, please contact
Anders Dahlvig, Chairman of the Independent Bid Committee of the Board of Oriflame Holding AG,

Contact at Oriflame Holding AG
Nathalie Redmo, Sr. Manager Investor Relations +41 799 220 173

This is information that Oriflame Holding AG is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the Oriflame Holding AG contact person set out above, at 08:20 CET on May 22, 2019.

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.3 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame is a Swiss company group listed on the Nasdaq Stockholm Exchange. For more information about Oriflame, please visit


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