Disclosure in accordance with Article 14 of the Luxembourg Transparency law

As a consequence of the Luxembourg implementation of EU’s transparency directive, Oriflame Cosmetics S.A. shall disclose any change in the share capital within the month such change took place.

During the month of August 2012 the Company has, in accordance with the mandate given by the 2011 Annual General Meeting, issued new shares related to the Company’s Share Incentive Plan. The total number of shares issued during the month of August is 80,000 and the Company’s share capital now amounts to 71,401,417.50 euro represented by 57,121,134 shares with equal voting rights.

For additional information, please contact:

Joakim Banestig, Senior Director IR, Oriflame                                  +41 79 103 35 21

           
Founded in 1967 by two brothers and their friend, Oriflame is now an international beauty company selling direct in more than 60 countries worldwide. Its wide portfolio of Swedish, nature-inspired, innovative beauty products are marketed through a sales force of approximately 3.6 million independent Oriflame Consultants, who together create annual sales of around €1.5 billion. Oriflame offers the leading business opportunity for people who want to start making money on day one and work towards fulfilling their personal dreams and ambitions through its unique business opportunity concept – Make Money Today and Fulfil Your Dreams Tomorrow™. Respect for people and nature underlies the company’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.