Notification of Changes in Major Shareholdings

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In connection with the Notifications of Changes in Major Shareholdings made by Af Jochnick BV (divested 6,327,001 Oriflame shares) and Trygg Foundation (acquired 6,327,001 Oriflame shares), Oriflame has received the following clarifying information.

The transactions concern an internal restructuring and do not involve any changes in the ownership interests in Oriflame Holding AG. The Notification of Changes in Major Shareholdings has been made since Af Jochnick BV, a wholly owned subsidiary of Trygg Foundation, has sold all its shares in Oriflame Holding AG to Trygg Foundation, a charitable foundation founded by the af Jochnick family.

For additional information, please contact:
Nathalie Redmo, Sr. Manager Investor Relations +41 799 220 173
    
  
 

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.4 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame is a Swiss company group listed on the Nasdaq Stockholm Exchange. For more information about Oriflame, please visit www.oriflame.com.

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