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Oriflame issues trading update for 2010

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Group sales for the full year 2010 increased by 8% in local currency and approximately 15% in Euro. In its outlook, Oriflame expected sales growth for 2010 to be around 9% in local currency.

Group sales for the fourth quarter 2010 have developed slightly weaker than expected, and amounted to approximately 8% in local currency and approximately 15% in Euro, mainly due to challenges with new product registrations in the CIS and a weaker demand than expected in primarily EMEA but also in the CIS.

As has been shown historically, Oriflame’s quarterly results are affected by a number of factors such as the:

  • Effectiveness of individual catalogues and product introductions
  • Effectiveness and timing of recruitment programmes
  • Timing of sales and marketing activities
  • The number of effective sales days per quarter
  • Currency effect on sales and results

Oriflame Cosmetics SA is publishing its full year 2010 report on 16 February.



For further information, please contact:

Magnus Brännström
Chief Executive Officer
Telephone: +41 798 263 754

Gabriel Bennet
Chief Financial Officer
Telephone: +41 798 263 713

Patrik Linzenbold
Senior Director IR
Telephone: +46 765 422 709

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