New PROXI® Automatic Dish Detergent Pods Offer Consumers Performance, Green and Value with State-of-the-Art Design

PROXI’s Award-Winning Hydrogen Peroxide Performance Now in Automatic Dish Detergent

CHARLOTTE, N.C. – March 14, 2012 – Innovasource, maker of award-winning PROXI® products, is introducing PROXI® Automatic Dish Detergent Pods. The pods are uniquely formulated with hydrogen peroxide and biodegradable cleaning agents to power away dried-on foods and grease, while avoiding the use of harsh chemicals such as phosphates, chlorine bleach, and dyes. (EDITORS’ NOTE: For photo, Click Here) The Dish Pods complement the brand’s liquid Dish Soap, also formulated with hydrogen peroxide and biodegradable surfactants.

“The unit dose automatic dish detergent category is growing based on consumer demand for easy-to-use, pre-measured doses,” said Miranda Reynolds, Product Manager of Innovasource, which markets the PROXI brand. “However, our research showed that consumers were frustrated with pods sticking together in the bag, not fully dispersing in the wash cycle, and spotting and filming, while having to pay too high a price for this convenience. We carefully selected state-of-the-art raw materials to address these consumer frustrations.”

PROXI Automatic Dish Detergent Pods are designed with a state-of-the-art biodegradable film that completely dissolves during the wash cycle, but when properly stored, will not deteriorate or stick together. The pods contain a built-in rinse aid that helps to eliminate water spots and streaks on dishes. Yet, they are safe for plumbing, septic systems, and above all, the environment.

“Our product is formulated to allow particles to dissolve at different rates for cleaning and rinse aid cycles for enhanced cleaning performance throughout the dishwasher cycles,” noted Glenn Cueman, Vice-President of R&D for Innovasource.

PROXI Automatic Dish Detergent Pods were developed for consumers who want high performance, green attributes, value, quality, and wellness in the products they use. Many leading brands only offer 16 to 20 pods per bag, but PROXI contains 24 pods per pouch at a comparable price to the leading brands, giving consumers a greater value.

“It’s a high performance dish pod that remains focused on environmentally-responsible chemistry,” said Sandy Porter, chemist for PROXI products. “The detergent was optimized using a solid form of hydrogen peroxide to power away tough stains such as spaghetti sauce and coffee. The biodegradable cleaning agents and enzymes dissolve and lift food particles and grease from the surface, while at the same time, saving our customers money and protecting the environment,” Porter said.

PROXI Auto Dish Detergent Pods, like the entire PROXI line, lists all ingredients on the back label to give shoppers the information they want and need. The packaging also gives shoppers advice on how to properly load their dishwasher to optimize cleaning performance.

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Marcia Merrill
704.364.0084
Marcia@redRovercommunications.com

About Innovasource

Innovasource develops and markets environmentally-sustainable products for consumers and businesses. In 2011, PROXI, a proprietary line of hydrogen peroxide (H2O2) based consumer products, unique to the marketplace, was launched. Long recognized as a trusted ingredient, H2O2 cleans powerfully and breaks down to just water and oxygen, without leaving a trace. PROXI is also priced competitively against leading brands, so that going green can be affordable. Recognized by consumers and the trade alike, PROXI® Kitchen Disinfectant has won the prestigious 2012 Grocery Headquarters Selling Wellness Trail Blazer Award and PROXI® Body Wash was chosen as a “2011 Editor’s Pick” by Progressive Grocer Magazine. The company was founded in 2007 by a seasoned team with more than fifty years of experience in regulated product and consumer packaged goods. Innovasource is headquartered in Huntersville, North Carolina.   For more information, go to: www.innovasource.com and www.proxiproducts.com

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