Orkla expands in Poland

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Orkla has acquired the business of the Polish sales and distribution company Ambasador92 through its fully owned subsidiary PGD SP. z o. o. With this purchase Orkla is strengthening its presence in growing sales channels where Orkla Food Ingredients already holds a strong position.

Ambasador92 is a leading company in the sales and distribution of bakery and confectionery products in northern Poland and holds a strong position in the growing Out of Home channel, consisting of bakeries, confectioners, ice-cream producers and in-store bakeries.

“Poland is an important and growing market for Orkla where we are building on our strong Out of Home positions. With our Nordic platform and most recent acquisition in Finland, Fort Deli 1 March 2021, we are enthusiastic to develop the Out of Home sector further,” says Jaan Ivar Semlitsch, President and CEO of Orkla.

The company had a turnover of PLN 138 million (approx. NOK 315 million) in 2020 and has had growth of 17 per cent in the past five years, with a steady development in profitability.

Ambasador92 was established in 1992 and was previously owned by senior executive employees in the company. The business is headquartered in Piaseczno, and has five warehouses, four of which are leased. The company has 128 employees. The former owners and senior executives of Ambassador92 will remain in the company.

The businesses will be part of Orkla’s business area Orkla Food Ingredients.

“The purchase of Ambasador92 increases our access to the growing Out of Home market. In addition, we are strengthening our geographical presence in the Polish market, thereby better enabling us to be a full-range supplier to nationwide customers. As a bigger player, we will also be a more attractive partner for our suppliers. We see a possibility of positive potential synergies in warehousing, transport, procurement and sales,” says Johan Clarin, EVP and CEO of Orkla Food Ingredients.

The Polish competition authorities have approved the transaction.

The company will be consolidated into Orkla’s financial statements as of 1 March 2021.

The parties have agreed not to disclose the purchase price.


Orkla is a leading supplier of branded consumer goods and concept solutions to the consumer, out-of-home and bakery markets in the Nordics, Baltics and selected markets in Central Europe and India. Orkla is listed on the Oslo Stock Exchange and its headquarters is in Oslo. In 2020, the Group had a turnover of NOK 47.1 billion, and approximately 18,000 employees as of 31 December 2020.

Orkla ASA

Oslo, 2 March 2021



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