Employees in 27 countries have been offered the opportunity to buy Orkla shares at a discount, for the amount of NOK 1 000, NOK 4 000, NOK 12 000, NOK 20 000 or NOK 28 000. The purchase price will be set at Orkla's closing price on 05 November 2010, minus 30 % discount. The offer is valid from 29 October - 5 November 2010. This programme was introduced in 1999.

The following primary insiders have bought shares in Orkla on 29 October 2010 (see attachment):

The purchase price and the number of shares acquired by the primary insiders, as well as their updated shareholdings, will be notified the Stock Exchange following the determination of the purchase price.

Orkla ASA
Oslo, 1 November 2010

Contact Orkla Human Resources:
Natalia Mathisen, Tel: +47 907 46 729

This information is subject of the disclosure requirements acc. to §5-12 vphl (Norwegian Securities Trading Act)