OtterBox Increases Pursuit of Counterfeit Products
CORK, Ireland. – OtterBox, the No. 1-most trusted case brand for smartphones in the U.S. and Canada, continues its fight against intellectual property theft.1 In the last six months, with the assistance of law enforcement and government agencies, OtterBox has raided 162 retail stores worldwide and seized approximately 30,000 counterfeit cases.
“Counterfeit products are made with inferior materials and don’t offer the same level of OtterBox engineering, protection and durability our customers know and trust,” said OtterBox CEO Brian Thomas. “We vigorously protect our brand to help ensure that our customers only receive the premium quality they expect from an OtterBox.”
Each time a new product launches, a registration to protect that trademark is filed in nearly every country that receives imported products. OtterBox currently has over 287 registered trademarks in 49 countries and the European Union, as well as dozens of pending registrations throughout the world.
The pursuit of counterfeit OtterBox products begins immediately after receiving a tip about potential counterfeit products, and an investigation is launched. Once the case is confirmed, legal action is taken which can result in an arrest, fines or jail time. To date, OtterBox has removed over 39,000 individual listings offering counterfeit OtterBox products online, worth an estimated €1 million at the suggested retail value.
For more information about OtterBox, visit otterbox.com. To report potential counterfeit products or to learn key differences between genuine and fake OtterBox products, visit “Report Counterfeits” on otterbox.com.
About OtterBox:
Founded in 1998 with a line of dry boxes, OtterBox®has evolved into the No. 1-selling case for smartphones in the U.S. and a global leader in mobile device protection.2Its diverse lineup of protective solutions for handheld technology protect, connect and enable a mobile world. OtterBox has been a six-time honoree on the Inc. 5000 list of fastest growing private companies in the U.S. and was named one of “America’s Most Promising Companies” by Forbes Magazine. The company is headquartered in Fort Collins, Colo., with offices in San Diego; Boston; Cork, Ireland; and Hong Kong.
For more information, visit otterbox.ie. We’ve Got Technology Covered.
Note:
1No. 1-most trusted case brand source: The NPD Group/U.S. Consumer Tracking Service, 1/2011-12/2013
2No. 1-selling smartphone case source: The NPD Group/Retail Tracking Service: Cell Phone Device Protection/Units Sold 1/2012-12/2013
©2014 Otter Products, LLC. All rights reserved. OtterBox and all OtterBox logos, trademarks and symbols are the property of Otter Products, LLC. All other logos, trademarks and symbols are the property of their respective owners.
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