The New Oura Ring Helps You Sleep, Rest and Be Active At The Right Time
Oura Health, the Finnish health technology company, announces the world’s most advanced wearable that helps you achieve restorative sleep. The new truly ring-sized Oura ring helps users sleep better and align to their natural circadian rhythm.
NOVEMBER 30, 2017 | OULU, FINLAND | UNDER EMBARGO UNTIL NOVEMBER 30, 3.20 pm EET
Today, Oura Health announced their second-generation smart ring that tracks sleep, recovery and daily activities: the new Oura ring. The new ring and the companion app offer daily advice to help users learn how to get more restorative sleep and align their lifestyle to their natural circadian rhythm. The guidance helps users understand how their body responds to their lifestyle. By analyzing sleep, activity levels and physiological responses of the body it provides personalized insights to maintain good health and optimal performance.
The second-generation Oura ring is less than half the size of the original ring and has a seven day battery life. It is the only independently reviewed device by the Stanford Research Institute. The data provided by the Oura ring helps users live a better life, with in-depth sleep improvement programs and personalized circadian alignment guidance, which helps users understand their optimal times for sleeping, working out, and even eating.
"The new Oura ring uniquely combines beautiful design and pioneering technology with ultimate wearing comfort and scientific accuracy. The new ring is a real leap forward in technology – its processing power is ten-fold compared to the first Oura ring and even with added functionality the battery lasts up to one week with a single charge," says Kari Kivelä, CTO, Head of Design and Co-Founder at Oura Health.
During the night, the new Oura ring tracks sleep quality, sleep stages (deep, REM, light and wakefulness), ECG level resting heart rate and heart rate variability as well as body temperature. With the new ring, users can also see their resting heart rate and heart rate variability on-demand during the day, for example during naps, meditation or breathing and relaxation exercises.
The new Oura ring builds on the success of the pioneering first-generation Oura ring. “Since 2015 we have already helped users in over 50 countries achieve better sleep and performance. We are very grateful for all the devoted customers and high user satisfaction, proven by the retention rates that are three times higher compared to other wearables,” says Petteri Lahtela, CEO and Co-Founder at Oura Health.
The new Oura ring is the world’s first consumer-available wearable that offers guidance on how to improve the individual circadian alignment. The circadian rhythm is the body's natural 24-hour clock that affects everything you do: when it would be optimal for you to sleep, rest, eat, and move. The new Oura ring helps you better align your lifestyle, activities and sleep habits to your unique and natural circadian rhythm. For example, Oura helps you find your optimal bedtime to ensure more restorative sleep and good recovery from daily mental and physical strain.
The new Oura ring is available for preorder at ouraring.com. The new ring is made of titanium, it’s water resistant up 100 meters (328 ft.) and it comes in three unique designs and four color options. Shipping starts in April 2018 to 50+ countries, with prices ranging from $299 to $999.
About Oura Health Ltd.
Oura Health Ltd. is a Finnish health technology company founded in 2013. Oura has users in over 50 countries, and several top universities, research organizations, sleep clinics, and companies are utilizing the data and insights Oura provides.
In addition to the CES 2016 Best of Innovation Award, Oura Health has received among others the Fitness Award of the American Women’s Health Magazine in May 2016. This year Oura Health was selected as the Best Health/Lifestyle Startup in Finland at the Nordic Startup Awards. Oura Health Ltd.’s HQ and major manufacturing facilities are located in Oulu, Finland. Other locations include Helsinki, Utrecht (Netherlands) and San Francisco.
For more information, visit ouraring.com.
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Contact Virpi Tuomivaara: press@ouraring.com
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