Outokumpu to release a white paper on the future of steel – climate clock is ticking for steel as geopolitics put the industry into spotlight
Outokumpu Corporation
Press release
September 19, 2024 at 8.00 am EEST
SHIFT 2, A hotter (geopolitical) climate: Steel industry feels the heat of geopolitical tension – there’s a crucial need for a stable long-term regulatory environment to support the steel industry's battle against the climate clock.
Outokumpu to release a white paper on the future of steel – climate clock is ticking for steel as geopolitics put the industry into spotlight
The green transition is one of the primary drivers of industrial transformation in the 21st century. In 2023, the steel industry, both carbon and stainless, reached a market value of $928 billion, producing ~2 billion tons of steel. Currently, the steel industry accounts for 10% of global greenhouse gas emissions – yet our society will require significant amounts of energy and steel also in the future. By 2050, steel industry emissions need to be reduced by 90% compared to 2022 levels, a monumental change that requires a deep transformation of steel actors from around the world.
Outokumpu, the global leader in sustainable stainless steel, has published a report* on the future of steel – identifying five critical shifts to accelerate the green transition and the needed industrial transformation. The report builds a clear view on how the steel industry needs to evolve, encompassing the growing need to decarbonize and go beyond carbon, the significance of a stable and long-term regulatory environment, the need to move up the circularity value chain, the shared responsibility of the green investments – and the necessity for a repositioning of the green transition to gain public support.
“The strategic importance of steel and other resources is once again in the spotlight, as nations grapple with the challenges of ensuring industrial resilience and navigating the green transition. And, while today's focus for steel is carbon emission-centric, tomorrow's challenges will demand a holistic approach, likely increasingly encompassing more planetary boundaries and higher social requirements. Recognizing which phase of change an organization is in is crucial for initiating the change that goes far beyond improving materials or reducing emissions. The organizations that succeed will be the ones who boldly adopt new strategies aligned with 21st-century business philosophy”, says Johann Steiner, Executive Vice President for Sustainability, Strategy and People at Outokumpu.
A shared responsibility and a rebrand needed to accelerate the development and ensure competitiveness
For some of the shifts identified, early progress has been promising as industry forerunners are taking steps towards decarbonization and increasing circularity. Steel is an industry closest to circularity with nearly 85% of end-of-life steel being collected for recycling globally – though with only 30% of it used to produce new steel, there is still room for improvement. Arguably, much remains to be done to transform the industry and to turn the green transition into a new competitive advantage ensuring green growth. New threats are also looming on the horizon, not least with rising geopolitical challenges. According to the report, ambitious, long-term policies and government support are needed to accelerate the green transition. To gather public interest and support, the report also calls for a rebrand of the green transition to make it more tangible and visible to the public in the form of a more everlasting way of consuming.
“Virtually everything we humans do today has a compounding impact on the physical world. Our challenge for the 21st century is drastically reducing that impact – which requires a fundamental transformation in how we produce and consume. It is clear that carbon steel and stainless steel will have a central role to play in that transition, both as a material and as a defining aesthetic feature of a society that needs to build products designed for longevity", says Olivier Rostang, lead researcher for the white paper at Kairos Future.
“Outokumpu have rightly highlighted that cooperation and immediate action are essential to speed up the global net zero steel transition. Getting the industry to net zero is one of the critical challenges of our time. We can achieve this. But we’ll only drive sector transformation, fast, if we have effective collaboration and action from all parts of the value chain – not just steel users, but steelmakers, policymakers, and investors alike”, says Jen Carson, Head of Industry at Climate Group.
Outokumpu is taking part in the Climate Week NYC between 22nd–29th of September 2024, to activate global climate discussion, to share key future insights from the white paper and to take responsibility in accelerating the needed change.
*) Outokumpu commissioned the research that was conducted by a Swedish consultancy Kairos Future, between June-September 2024, utilizing a blend of desk research, AI, data analysis, and C-level interviews across the steel industry value chain. The report has focused primarily on EU/USA markets.
Read more: Outokumpu | Kickstart the future of steel today
For more information:
Outokumpu media desk, tel. +358 40 351 9840, email media(at)outokumpu.com
About Kairos Future
Kairos Future is a Swedish consultancy specializing in strategic intelligence, foresight, and scenario planning. Through trend analysis, innovation, strategy, and software support for AI-driven analytics, we help our clients understand and shape their future. Founded in 1993, Kairos Future is headquartered in Stockholm and has offices and partners around the world. www.kairosfuture.com
About Climate Week NYC
Climate Week NYC is the time and place where the world gathers to showcase amazing climate action and discuss how to do more. Run by the international non-profit Climate Group, in partnership with the United Nations and the City of New York, Climate Week NYC annually brings together voices from across the spectrum to debate and implement climate action. With over 500 events taking place as part of the official events program and hosting the most significant leaders from business and government, Climate Week NYC is one of the largest annual climate summits of its kind attracting global awareness and participation.
Outokumpu is accelerating the green transition as the global leader in sustainable stainless steel. Our business is based on the circular economy: our products are made from 95% recycled materials, which we then turn into fully recyclable stainless steel. This steel is utilized in various applications across society, including infrastructure, mobility, and household appliances. We are committed to 1.5°C target to mitigate climate change, and with up to 75% lower carbon footprint than the industry average, we support our customers to reduce their emissions. Together, we are working towards a world that lasts forever. Outokumpu Corporation employs approximately 8,500 professionals in close to 30 countries, with headquarters in Helsinki, Finland and shares listed in Nasdaq Helsinki. Read more: www.outokumpu.com
