Ovako’s Green Metal Heads World Tour 2024 Kicks Off in Finland

Launched in Sweden in spring 2024, the Green Metal Heads tour is now coming to Finland, with Ovako Imatra bringing the concept to student fairs in Espoo, Lappeenranta, and Oulu. 

The campaign invites students to join the "Green Metal Heads" community, where they can shape the future of the steel industry with the right attitude and innovation. 

“Our goal is to attract talented individuals who dare to think differently, and challenge established practices. For instance, through thesis work, we hope to gain new and innovative approaches to refine our processes to be even more sustainable,” says Helena Kumpulainen, HR Director at Ovako Imatra. 

Ovako developed the campaign concept in collaboration with the Open/Grow agency. 

"This campaign is a great way to showcase the Ovako spirit, as our company is an excellent place for professional growth from day one. We hope our campaign inspires discussion on how each of us can contribute to building a carbon-free future,” says Satu Tähkä, Communications Manager at the Imatra mill. 

For more information:  

Satu Tähkä, satu.tahka@ovako.com, +358 40 555 6171