Massive Entertainment expands its collaboration with the local health-tech company Paindrainer AB
LUND, SWEDEN – Paindrainer AB and Malmö based gaming studio Massive Entertainment – a Ubisoft Studio, has been collaborating in the development of the evidence-based Paindrainer® app, since 2020. The companies have now reached the stage where a joint pilot test program for the employees of Massive Entertainment will be initiated.
With this strengthen collaboration Paindrainer will expand the reach into company employees suffering from chronic pain. Simultaneously, the collaboration provides valuable insights of how to further scale operations into companies with sustainable and responsible employee policies.
“We are excited to expand our collaboration with Paindrainer and to continue our support for local innovation in our region. We are eager to contribute with our expertise within gamification to impact positively on people’s life.”, says Pierre Escaich, Neurodiversity Talent Program Director at Massive Entertainment – a Ubisoft Studio.
“Massive Entertainment has been valuable in our development of the Paindrainer® app. Their expertise has helped us understand the value of integrating gamification in our medical device app to achieve the highest user engagement. The expansion of our collaboration to include an internal launch at Massive Entertainment marks a significant milestone in our commercial journey.”, says Erik Frick, CEO Paindrainer AB.
Paindrainer AB is a company developing digital platforms and applications contributing to health and well-being. The Paindrainer® app is the first evidence based digital tool demonstrating improved quality of life in patients suffering from chronic pain. The solution is powered by leveraging advanced algorithms and is fully adaptive to each user, a unique feature we call 360o patient-centricity©.
“We have a very promising future ahead of us, entering an exciting phase of commercial expansion. During the summer Paindrainer® has received FDA approved registration as a Medical Device Class 1, and we recently won the prestigious Nordic Health App Award 2023 as the best health-tech app in the Nordics, which together with the pilot test with Massive Entertainment opens tremendous opportunity for international expansion of Paindrainer®.”, concludes Erik Frick, CEO Paindrainer AB.
For more information, please contact:
Erik Frick
CEO
Paindrainer AB
erik.frick@paindrainer.com
David Antell
Senior PR & Communications Manager
Massive Entertainment
david.antell@massive.se
About Paindrainer AB
Paindrainer AB is a company developing digital platforms and applications contributing to health and well-being. Paindrainer was founded in 2018 by Prof. Carl Borrebaeck, Dr. Maria Rosén Klement, and Göran Barkfors. The idea was born when Maria, after participating in several pain rehabilitation programs, realized that the pain is affected by many more factors than the human brain can comprehend.
The Paindrainer® App guides the user towards alleviated pain and helps them plan their day not to exceed a certain pain level. The solution is powered by leveraging advanced algorithms and is fully adaptive to each patient, a feature called 360o patient-centricity©.
The Paindrainer® App is the first evidence-based AI powered digital tool demonstrating improved quality of life in patients suffering from chronic pain.
The Paindrainer® App (Paindrainer PD1) is an FDA registered Medical Device Class 1 (510k exemption), MDR compliant and CE certified. www.paindrainer.com
About Massive Entertainment
Founded in 1997 and part of the Ubisoft family since 2008, Massive Entertainment is a world leading game studio based in Malmö, Sweden.
After releasing successes such as Ground Control and World in Conflict, the studio collaborated with Ubisoft Montreal on Assassin’s Creed® Revelations and played a major role in Far Cry®3. With this solid background in crafting strong technical franchises, the passionate and creative team at Massive brought the record-breaking new IP Tom Clancy’s The Division® to players around the world in 2016. The game quickly became the fastest selling game in Ubisoft history and was also a major factor in the creation of our in-house engine Snowdrop, which today is one of Ubisoft's two in-house engines used at Ubisoft studios all around the world.
With the release of Tom Clancy's The Division® 2 in 2019, the studio once again proved its expertise and innovation, and the game is still live to this day with regular updates and a passionate player community. The Division franchise has reached over 40 million players. Massive is also the home base of Ubisoft Connect, Ubisoft’s digital ecosystem and distribution platform.
Massive is currently leading the development of Avatar™: Frontiers of Pandora set on the beautiful and dangerous moon from James Cameron’s prominent Avatar™ film franchise and collaborating with Disney and Lucasfilm Games on a new story-driven open-world video game set in the beloved Star Wars™ galaxy.
The studio’s goal has always been - and still is - to craft the finest gaming experiences for all players. www.massive.se