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New book Art of Celebration Southern California features fabulous events and words of wisdom from top creative professionals

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Dallas—There’s no better way to mark a special occasion than having a party; just ask any of the internationally renowned planners, designers, caterers, floral designers, photographers, lighting experts, invitation artists, musical entertainers, venue proprietors, or other specialists featured in the fabulous 444-page coffee-table book Art of Celebration Southern California (Panache Partners, print version released December 2010, iTunes Panache Books app version released February 2011). The exquisite collection is infused with more than 400 photos of 60 locally based companies’ best creations. Published by Brian Carabet and John Shand, the book features a foreword by Marc Friedland—branding expert and master of invitation design—and is the fifth edition of a popular series that is being expanded throughout North America.

Intended for a global audience, the book invites readers to catch a glimpse of some of Southern California’s hottest and most exclusive, talked-about galas: award shows like the Oscars, Grammys, and Golden Globes, fashion shows, product launches, film premieres, birthday bashes, bar and bat mitzvahs, weddings, holiday gatherings, and more. Unforgettable photographs are accompanied by tips, quips, and words of wisdom from the talented people who orchestrate these high-end events. Mindy Weiss, who planned Heidi Klum and Seal’s wedding, reveals what it’s like to be a planner to the stars; Ben Bourgeois talks about some of the best events he has planned for Louis Vuitton, Donatella Versace, and Rémy Cointreau; and Jonathan Reeves tells of his passion for transforming raw spaces into totally new worlds.

Creativity abounds through Wildflower Linen’s couture-quality table and chair covers, Platinum Pro’s beautiful custom dance floors, and R. Jack Balthazar’s designs for globally themed events ranging from Moroccan, Old World, and Asian to distinctly Californian. Taste buds delight at cuisine dreamed up by Mary Micucci, “Hollywood’s original cateress” and the founder of Along Came Mary, who declares: “Food is not a serious matter; it’s a fun and passionate experience.”

Guests cannot get enough of the magical performances of Wayne Foster, West Coast Music, and Entertainment Plus Productions, leaders in innovative, interactive musical entertainment that beats with the pulse of the region’s nightlife.There is great inspiration from the featured venues. Sustainably designed and full of character, Montage Beverly Hills is an exceptional blend of European graciousness and American style that truly embodies the meaning of its name: “an artful compilation.” Its seamless marriage of vintage Hollywood style and modern sophistication creates an exquisite backdrop for events.

Art of Celebration Southern California
is personified by Sequoia Productions president Cheryl Cecchetto’s creative philosophy: “The goal is not to create an event, but an experience,” which she has done time and again for the Academy Awards Governors Balls and other high-profile events. As Yifat Oren declares, "
There is a stylistic edge to events produced in Southern California; they stand apart. Art of Celebration Southern California is the most complete guide to the region’s finest. From the most spectacular event producers to the finest caterers, this book will transport you into their glamorous world. You will taste the food, hear the music, and feel the Pacific breezes just flipping through the pages.” The 444-page collection invites readers to walk the red carpet and enjoy the splendor of elite events thrown by members of high society, CEOs, world leaders, royalty, and celebrities.

The book is ideal for those who love a good party, are captivated by the lifestyles of the famous, or are looking for event planning ideas and tricks of the trade. It will inspire casual readers and industry professionals alike—anyone who wants to learn from the masters and see extravagant events done right—to party like a celebrity.

Book Title: Art of Celebration Southern California
Publisher: Panache Partners
Distributor: Independent Publishers Group
Publication: December 2010, $45, Hardcover, ISBN 9781933415932
444 pages, 10¾" x 10¾", 400+ color photographs

Art of Celebration Southern California is available in print through major retailers like Barnes & Noble and Amazon.com. It is also available through the free Panache Books app in the iTunes store.

Panache Partners
Rosalie Wilson
1.469.246.6060
rwilson@panache.com

With more than 25 years of experience in the industry, Brian Carabet and John Shand are drawn to creating spectacular publications for discerning readers. The founders of Panache Partners have produced upward of 100 books and continue to redefine what it means to create sophisticated publications. Panache Partners specializes in coffee-table books showcasing luxury lifestyle subjects, including high-end interior design, custom home building, architecture, golf, wine, art, event planning and travel. For more information, visit Panache.com.

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