PAPA Advertising Named Agency of Record for WNY Health System

Erie agency to develop branding, advertising and web marketing programs for Lake Erie Regional Health System of Western New York

ERIE, PA, September 20, 2011 - Lake Erie Regional Health System of Western New York  (LERHS) has engaged PAPA Advertising to launch a comprehensive, integrated marketing plan. Initial assignments include market research, brand development, interactive marketing and service line advertising.

Brooks Memorial Hospital, Lake Shore Health Care Center and Gowanda Urgent Care & Medical Center are all a part of the system’s continuum of services that includes acute care, diagnostic imaging, rehabilitation, behavioral health and skilled nursing.

“The health system’s executive leadership indicated that our 30 years of health care marketing experience got their attention,” noted Mike Smiley, vice president at PAPA. “PAPA’s health care team has worked with more than two dozen health care organizations, including Ashtabula County Health System, EmergyCare, Hamot Health Foundation, Kanzius Cancer Research Foundation, Lake Erie College of Osteopathic Medicine, Shriners Hospitals for Children and Saint Vincent Health Center.”

Smiley added that the agency’s work in health care has been nationally recognized for strategic and creative excellence in health care advertising and public relations, reflected by more than three dozen national awards.

Mike Smiley, PAPA Advertising, 814-454-6236, Ext. 16,

Serving a diverse client base throughout the United States and Canada, PAPA Advertising offers results-oriented marketing solutions in advertising, branding, interactive and public relations. Learn more at


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