Amazon’s move into brick & mortar convenience stores will more than inconvenience rivals, says ParcelHero

Amazon’s shock plans to move into physical brick and mortar grocery stores spells more bad news for beleaguered supermarkets, say e-commerce delivery experts ParcelHero.Amazon, the nemesis of High Street stores everywhere, is abandoning its online-only model to open brick and mortar convenience stores. It’s a surprising move; but it makes commercial sense, argues dot.com delivery expert ParcelHero’ s Head of Consumer Research, David Jinks MILT. ‘Amazon is building on its Amazon Fresh grocery service to sell items such as fruit and veg,