Beware of the iPhone 7 Effect on September 16, warns ParcelHero

UK couriers are bracing themselves for the ‘eBay bounce’ following the launch of the iPhone 7.Apple’s controversial new iPhone 7 and Watch Series 2 are shipping on September 16th: and the e-commerce delivery expert ParcelHero  is warning the ‘eBay bounce’ could place a strain on some UK courier services. Because shoppers want their new phones on the day they are released the UK courier market sees a spike whenever a new iPhone is launched. ParcelHero’s Head of Consumer Research David Jinks MILT says: ‘We first observed the iPhone