Coup for Burton foodies with arrival of Vom Fass

Burton upon Trent, Staffordshire, UK – Vom Fass, the specialist retailer of unique premium cask oils, vinegars, spirits, liqueurs and wines, is delighted to announce the opening of its new shop at The National Brewery Centre, Burton upon Trent. Its innovative concepts have proved highly popular in locations such as Selfridges of London, Manchester and Birmingham and the new owners are anticipating a similar degree of success at their new store. The name Vom Fass directly translates to ‘From the Cask’ and it is this that is the core concept of the brand. Customers are invited to select a product from over 100 on offer and have it decanted into their bottle of choice. There are over 70 bottle designs available which can be decoratively inscribed with the contents and personalised message before being creatively wrapped. It is this attention to detail that has earned the company its position as the UK’s leading retailer of personalised gifts. Vom Fass is also proud of its eco-friendly credentials. Customers are invited to return with their empty bottles and have them refilled with any product choice, thus recycling the bottles and paying only for the contents. Lynne Booth, owner of the new shop, is also the owner of the very successful Vom Fass shop in the renowned Trentham Gardens. She said: “I’m excited by the prospect of trading in Burton; it really is quite a coup for the town as Vom Fass is recognisable as a premium brand with a reputation for locating outlets in the country’s most exclusive department stores”. She added, “We would like to invite people to come in and talk to our friendly and very knowledgeable staff about how our products can best be served and enjoyed. At the moment, we are particularly proud of our seasonally fresh ‘Sensational Summer’ range which includes natural and healthy salad oils and balsamic vinegars.” Although Vom Fass is located in the recently opened National Brewery Centre, Lynne was keen to point out that the shop is open to the general public and not just visitors to the Horninglow Street attraction. Adding, “We are easily accessible to anyone who wants to pop in off the street and have a browse around. There is also free parking right outside the Centre’s entrance doors”. Further details can be found at the website http://www.nationalbrewerycentre.co.uk/vom-fass-burton-upon-trent-staffordshire.htm ENDS

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