Opportunity for Equestrian Businesses with New Smartphone App
Equestrian-based businesses in the Midlands region are being offered the chance to reach new customers for free with the launch of a brand new smartphone app that allows horse owners to view special deals and discounts in their immediate area.
The app, which is the brainchild of a new, Staffordshire-based equine claims management service called StableHands, is a free-to-use application and it enables its users to find out deals and discounts from their nearest suppliers for items such as clothes, equipment, feed, footwear, medicines and riding schools - using the advanced features of the smartphone technology.
Lucy Quy, one of the founding directors of StableHands, commented; “Having been in the equine business for the best part of 20 years, I understand just how the financial downturn has affected businesses in our sector. Having a system that helps them attract new customers is proving to be a great benefit to those dealers that have come on board already and we’re looking for additional businesses that want to grow their customer base.”
“There really is no catch, no commitment required and nothing to pay. We’ll simply help them set up their offers on our system and help promote the deals to our users.
“We have initially focussed our launch for the smartphone app in Staffordshire and a few neighbouring counties, namely Derbyshire, Leicestershire and Nottinghamshire. Once this area is fully operational and we have sufficient dealers and customers benefitting from the app, we’ll roll it out to additional counties with a view to reaching national coverage later this year.”
The free app, which is available for smartphones using either Android or Apple’s IOS operating systems, also has additional functionality that relates to another side of StableHand’s business – a fixed-fee equine claims management business that will be launched in the coming weeks.
One dealer, Draycott Tack and Feed has already enjoyed an increase in sales for their business. Located in Draycott, Derbyshire, they have embraced the smartphone technology and have had pleasing results. Joanne Smee, owner, explained: “When StableHands initially approached us, we were a little sceptical as I’ve always said that there’s no such thing as a free lunch, but they have been really helpful and since we uploaded our first special offers for our leather goods and rugs, we have increased our day-to-day sales.”
“It’s a no-brainer and I’d heartily recommend the services to other businesses wishing to improve their profitability during these tough economic times.”
The StableHands smartphone app can be downloaded free of charge from the company’s website www.stable-hands.co.uk or via the normal channels, including iTunes and Android app stores.
ENDS
Further Press Information
Please contact Tim Ward of Parker Ward Limited.
T: 44 (0)1743 344 197
M: 44 (0)7966 022 532 (out of hours)
E: tim@parker-ward.com
About StableHands (Stable Hands Ltd)
Founded by two equestrian professionals and lifelong friends, Lucy Quy and Rachel Baldwin, StableHands is a claims management facility designed to take away the hassle and stress from horse owners when their animal become ill or an unforeseen event occurs which requires a claim process with an insurance company.
The company’s expert advisors deal with horse insurance claims - from simple veterinary treatment to major operations, mortality and investigative measures. From the start to the end of a claim, they help with the paperwork and detailed communication that every claim requires.
Acting as an intermediary between the vets, insurance companies, police, landowners, StableHands takes the burden of communication and administration away from the owner and speeding up the flow of information, enhancing the treatment and payment process.
StableHands is not just a claims handling service. There is also a free, smartphone app that provides details of special deals and discounts from equestrian suppliers and for customers joining as a full members they can enjoy exclusive services, including: an enhanced version of the smartphone App and website - which details a list of equestrian services accessible instantly - wherever their location, a comprehensive show calendar, expert advice from equestrian specialists, entry into a free monthly prize draw, weekly top deals in local stores and advisors on hand just a phone call away.
The cost of this is an annual fixed-fee of £49 (including VAT) for the first horse and an additional £20 (including VAT) per additional horse.
Stable Hands Ltd
20 Forest School Street,
Rolleston on Dove,
Staffordshire, DE13 9AZ
Telephone: 0844 809 0985
Email: info@stable-hands.co.uk
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