PatioFurniture.com Re-Launches E-Commerce Website Just in Time for Summer Season

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Cleveland, Ohio.  August 4, 2010      The new redesigned website and e-commerce store, PatioFurniture.com, incorporates all the best practices in e-commerce shopping including a new look and feel, new and intuitive navigation, 1-page checkout, new product presentation, much more variety of Patio Furniture product selection, new product categorization and searching and Social Media marketing.

The New 1-page checkout makes checkout easier and faster for customers to make a purchase, while product categorization and searching focused on helping customers find exactly what they want.  To assist customers, new product merchandising includes the additions of Patio Furniture and Patio Accessories in all categories: Patio Furniture Collections, Patio Furniture Outdoor Dining, Patio Furniture Seating, Patio Furniture Outdoor Accessories.

Product presentation are included and designed to provide an in-depth product overview of Patio Furniture and Patio Furniture Accessories to help customers make the right buying decision. New product presentation includes greatly enhanced product descriptions, new product imagery, and all product options available for each Patio Furniture collection such as accessories, color fabrics, and sizes. The new product pages also have technical and dimension information for each Patio Furniture Collection and Patio Furniture Accessory.        

“We felt that we needed to greatly improve the customer experience from a design and usability perspective as well as a product merchandising one. Our new website has a wide variety of the highest quality Patio Furniture collections and patio furniture accessories on the Internet. We are confident that customers will be extremely pleased with both the wide variety of Patio Furniture available as well as the shopping experience when they visit www.patiofurniture.com”, says Gary Ecoff, President of Carl’s Patio and PatioFurniture.com.

Patio Furniture Collections on one product page. On each Patio Furniture Collection page, customers can view the entire Patio Furniture Collection and all the pieces and accessories that go with it. “This really helps customers make the right decision when selecting the appropriate Patio Furniture for their outdoor or patio area, says Gary Ecoff, President of Carl’s Patio and PatioFurniture.com.

Added to the new site are personalization incorporating Related Products and Customers That Bought This Also Bought This feature, and dynamic product categorization and product management offering shopper’s new products, great deals, clearance items through the outlet section, and featured Patio Furniture and Patio Furniture Accessorie

The new Outlet section presents a wide variety of unique Patio Furniture collections and patio accessories at clearance type prices.  Added are also new photographs of 2010 Patio Furniture Collections and Patio Furniture accessories. These new products are the most cutting edge and highest quality Patio Furniture and Patio Furniture accessories manufactured today.

The site adds Social Media marketing incorporated into new website with Facebook, Twitter and You Tube social media sites. To visit PatioFurniture.com social media sites go to www.patiofurniture.com.

Additionally included is an E-Mail Newsletter offering consumers timely trends, ideas, and products in the areas of Patio Furniture, Patio Furniture Accessories and Outdoor Patio Furniture.   Customers also receive exclusive offers and promotions on Patio Furniture and Patio Furniture Accessories.

 New PatioFurniture.com e-commerce website was re-designed and developed by ROI Commerce, a new e-commerce partner for PatioFurniture.com. The new PatioFurniture.com website was redesigned and launched within 45 days of agreement signed by both parties. “We are extremely excited to become the e-commerce partner for PatioFurniture.com, “said Fred Elabed, President and CEO of ROI Commerce. “Carl’s Patio and PatioFurniture.com has a strong brand in the Patio Furniture and Patio Furniture Accessory industry. We look forward to providing PatioFurniture.com with a world-class, unparalleled online shopping experience for its customers.”     

Fred Elabed
President
ROI Commerce
Phone: (216) 990-3298
Fax: (216) 539-1401
E:Mail: fred@roicommerce.com
Website: www.roicommerce.com

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