Paul Werth Associates Hires Communication Expert to Expand Services in Higher Education
FOR IMMEDIATE RELEASE
October 5, 2012
Contact: Marita Gomez
(630) 936-9105
mgomez@paulwerth.com
Paul Werth Associates Hires Communication Expert to Expand Services in Higher Education
COLUMBUS, Ohio – Paul Werth Associates is expanding its higher education practice with the hiring of Michael Lassiter, who helped guide the rollout of the new brand strategy for Ohio’s only publicly funded, historically black university.
“Michael knows how to tell the story of higher education,” said Werth President and CEO Sandra Harbrecht. “His skill set gives our clients a high level of expertise.”
Lassiter served as the brand manager for Central State University during its 2009 rebranding initiative. He helped create the school’s social media strategy and provided media relations support. He graduated with honors from Central State University with a Bachelor of Science degree and is based in Werth’s Chicago office.
“In today’s competitive environment, success in education is as much about managing your reputation as it is managing a classroom,” said Marita Gomez, managing director of Werth’s Chicago office. “Michael’s creative eye and his experience in strategic messaging provides our clients a critical advantage.”
From kindergarten teachers to university administrators, Werth has a 50-year record of helping educators enhance awareness, gain credibility and build trust through authentic communications and open dialogue. It’s a proprietary process that produces results on time and on budget.
In addition to a client base that includes The Ohio State University and other major colleges and universities, Werth recently rolled out the highly successful BigFuture program for The College Board.
“For our clients in education, we transform their goals into measureable, real-world successes,” Harbrecht said.
About Paul Werth Associates
Founded in 1963, Paul Werth Associates is an independent, full-service communications firm that helps grow businesses, launch brands and shape strategies for some of the Midwest’s leading organizations. Its core competencies include public relations, public affairs, marketing and branding, B2B advertising and research. Offering strategic counsel and a full array of creative services, Werth also builds digital solutions and social media strategies into innovative and effective communications programs for its clients. Werth maintains a non-equity affiliation with MSLGROUP, one of the world’s largest public relations firms with offices throughout the United States, Europe, the Pacific Rim and South America. For more information about Paul Werth Associates, visit www.paulwerth.com.