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Assurex Global President and CEO Jim Hackbarth

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New Technology Product is Driving Patients and HCPs Online

Tue, Mar 19, 2013 20:53 CET

WEST DEPTFORD, N.J., March 19, 2013 − Pharmaceutical companies looking for an innovative way to drive HCPs and patients online can now utilize a webkey technology available from IPAK, a manufacturer of highly differentiated print and technology-based marketing solutions. The webkey, called Connect-to-Web , can deliver response rates of up to 25 percent. “Connect-to-Web is a result of the marriage between paper and technology,” said Karen Primak , president of IPAK. “Our product is wafer-thin and can be

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New Technology Product is Driving Patients and HCPs Online

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