PDC Appoints Robert Case as New Company President

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Objectives Include Growing Revenue, Improving the Customer Experience, and Fast-Tracking New Product Development 

PDC, the global leader of innovative identification solutions, announced today that it has appointed Robert Case as its new company president. Case will be responsible for expanding PDC’s leadership position by growing overall revenue, enhancing the customer experience for the company’s multiple identification markets including healthcare, leisure & entertainment and law enforcement, and driving the development of new and innovative products. PDC’s former president, Tracey Carpentier, announced her retirement in July.

In his previous role as vice president of worldwide marketing and sales, Case was instrumental in acquiring and integrating multiple companies including TimeMed and The St. John Companies, and ultimately for creating the commercial model that exists at PDC today.

“This is a dynamic time for healthcare. The industry is experiencing significant changes that require meaningful product innovation and top-level talent to offer an unparalleled customer experience,” Case said. “I’m honored to be given the opportunity to play an even greater role in continuing to grow this accomplished and respected organization that is known globally for its unrivaled ID products in both the healthcare and hospitality arenas.”

In addition to healthcare, PDC is a global leader and pioneer in RFID wristband and kiosk solutions for major amusement parks, water parks, sporting events, and music festivals. Designed to automate manual procedures to enhance the guest experience, PDC’s RFID solutions have been implemented at leading national parks and venues, including Cedar Fair Entertainment Company, Schlitterbahn Water Parks & Resorts, Great Wolf Resorts, and Coachella Valley Music and Arts Festival.

Prior to joining PDC, Case served more than 20 years in positions of increasing responsibility including executive roles in both sales and marketing at Johnson & Johnson, for the pharmaceutical and medical device divisions of the company.

About PDC

With more than 55 years of experience, PDC connects people, products, and technology worldwide through innovative identification systems for the safe and efficient management of patients and procedures. PDC Healthcare is the result of the merger between two industry leaders and pioneers in healthcare: Precision Dynamics Corporation (PDC) and The St. John Companies Inc. The company serves the healthcare, leisure & entertainment, law enforcement, and animal identification industries.  

PDC Healthcare is the global leader and pacesetter in the development of wristband, label, medical records, and imaging systems. An originator of innovative technologies, the company introduced the first single-piece patient wristband, first bar code wristband system, first thermal printer wristband, first Smart Band® RFID wristband system, and the award-winning PDC Smart® Kiosk, among many other innovations.

PDC Healthcare products are used in leading hospitals worldwide and comprise a comprehensive range of solutions that provide positive ID and positive clinical outcomes, while meeting important guidelines of The Joint Commission, World Healthcare Organization, FDA, AHA, and HIPAA. Complying with ISO 9001 standards, PDC Healthcare follows a systematic, world-standard approach to ensure superior product design, manufacturing, and customer support services. For more information, visit www.pdcorp.com or www.pdchealthcare.com.

Since its launch in 2000, PDC’s Smart Band® RFID wristband system has been used by leading amusement parks, water parks, resorts, and music festivals to deliver unique and convenient applications that help redefine the guest experience, while reaping bottom line benefits to the companies who use them. Applications include: cashless point-of-sale; cashless arcade and vending; social media integration; keyless hotel and locker access; electronic access control; photo management systems; and customer loyalty programs. Additional PDC RFID solutions include PDC Smart® Cards, key fobs, lanyards and parking passes. For more information, visit www.pdcsolutions.com.

On Dec. 28, 2012, PDC was acquired by Brady Corporation, (NYSE:BRC) a leader in identification and safety solutions for people, products and places. 

Laura Davis

661-257-0233 x1535

lauradavis@pdcorp.com

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