Peak Performance appoints Henrik Bunge as the new CEO

It is with much pride and excitement that Peak Performance announces the recruitment of Henrik Bunge as the new CEO. With his extensive experience, this appointment will further strengthen Peak Performance in the ambition to achieve its global potential.

“I’m as passionate about the great outdoors as I am about Peak Performance.”, says the 38-years old. Henrik’s background is surely a perfect fit when making clothes for the adventurous as he once reached the North Pole on skis in a record 41 days only.

Henrik Bunge is known for his engaging, authentic and uncompromising leadership: “Together with the organization I want to take Peak Performance from an international to a global brand.” Currently he holds the position as Managing Director of Adidas Group Nordic and will join Peak Performance no later than 1st of May.

Welcome back to Tobias Sachs
Peak Performance has already announced the recruitment of Tobias Sachs as new Sales Director, responsible for Wholesale, Retail, Franchise and e-Commerce. He will take on his new challenges on February 29. From 2002 to 2008 Tobias held different sales positions at Peak Performance.

“As an active person, I can truly identify myself with the brand and its products!” says Tobias, who since 2008 has been Sales Director for J.Lindeberg.

Peak Performance becomes the Official Hahnenkamm Clothing Supplier
After being the Official Clothing Supplier for some of the most important golf tournaments on the European Tour, Peak Performance is now going back to its skiing roots: As of 2013, Peak Performance will become partner to the Kitzbüheler Ski Club and the Official Clothing Supplier of the Hahnenkamm-Rennen – the world’s most prestigious downhill race.

“This engagement is a tribute to our heritage and a clear statement about Peak Performance’s ambitions within the skiing industry”, says Mattias Josander, Marketing Director at Peak Performance.

Niels Mikkelsen,
Chairman of the Board, Peak Performance

For more information please contact:
Peak Performance Production AB
Mattias Josander, Marketing Director
Phone: +46 8 506 555 00

About us
Peak Performance started with a passion in 1986 in Åre, with a handful of dedicated people who decided to live their dream. Originally a three men ski wear company, Peak Performance has since then become Scandinavia’s largest sports fashion brand – operating in more than 20 markets with both General Stores and retail partners.

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