Pelagicore and Designit announce strategic Interaction Design Partnership

Developing industry leading in vehicle user experiences

Las Vegas, USA, Gothenburg, Sweden and Munich, Germany – January 3nd, 2013 – Pelagicore AB, a leader in open source automotive software and key GENIVI contributor, and Designit, Europe’s leading strategic design firm, announced today that they have formed a strategic partnership for Interaction Design for In Vehicle Infotainment Systems.

The automotive industry is increasingly aligning with consumers’ digital lifestyles in the form of content and user experiences. However, the user’s focus in the car is never primarily on entertainment but instead on driving the vehicle. All car manufacturers aim to enable a safe driving environment whilst supporting the same quality of user experience , which consumers are accustomed to from their mobile devices. This is an area where Design, Technology and Understanding of human behavior come together but a deep understanding and outstanding technical skills are required to realize the potential.

Designit is Europe’s biggest strategic design firm with more than 280 highly skilled professionals with a variety of industry backgrounds at 12 offices in nine countries. Through multidisciplinary teams Designit solves complex challenges for international clients aiming to deliver strong and sustainable business value through strategy and design.

Pelagicore provides a unique mix of automotive technologists and Open Source community experts to develop Open Source based Infotainment Platforms. Pelagicore contributes and leverages the key Open Source and industry projects such as Qt and GENIVI. Pelagicore provides Open Source based and GENIVI compliant software solutions to OEMs and Tier-1s. Pelagicore’s unique unified resource management framework and its integration with the Qt application and HMI framework enables the Interaction Designer to create easy to use, well designed user experiences that combine fantastic graphics mixing on-board and cloud based functionality in a manner logical to the customer.

“Both Pelagicore and Designit share a passion for creating truly unique user experiences. Pelagicore focuses on developing technology and tools to create modern, context aware and fluent user interfaces. Our team of software engineers works close to silicon vendors and our end-customers to implement high-fidelity user interfaces with full design freedom. We are very impressed with the multi-disciplinary approach that Designit brings and is able to support OEMs not only with graphical and interaction design but also services ranging from marketing tools and product design in the interiors to advanced research of new interaction models and concept development. Our partnership helps us support customers, large and small, with truly unique, marketable user experiences.” says Alwin Bakkenes, CEO of Pelagicore

“Pelagicore’s profile and capacities is a very interesting match for Designit. The company’s deep insights within technology and Open Source Community combined with Designit’s design and strategic skills and thorough understanding of User Experience development processes constitute a very promising partnership,” says David Fellah, Co-Founder and CEO of Designit.

About Pelagicore
Pelagicore AB is a technology and product development company that focuses on applying Open Source software in the automotive infotainment industry. Its team of technology and Open Source community experts enables a novel, holistic approach to development and its unique expertise stretches from silicon design to OEM expert advisory roles. Pelagicore delivers automotive-centric software frameworks and key components to accelerate the implementation of infotainment systems based on Open Source software. For more information, please visit

About Designit
Designit is Europe’s largest strategic design firm with 12 offices in 9 countries and 280+ highly skilled professionals from design and related fields. We create products, services and experiences for international clients from a wide range of industries. Our aim is to create strong and sustainable business value through design. Our core capabilities are strategy and design. We create compelling, real world strategies through a deep understanding of business dynamics, human insight and co-creation. And we bring the strategies to life, designing and delivering market-ready solutions that delight customers, drive business and inspire clients. For more information, please visit


Alwin Bakkenes
Chief Executive Officer
 +46-709-64 44 65

Sune Aagaard
Head of Communications
Cell +45 26 72 22 06

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