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Pelagicore and Elektrobit (EB) collaborate in bringing GENIVI Infotainment platforms to market

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The new partnership brings together innovative solutions that enable car markers to develop and deploy GENIVI based In-Vehicle Infotainment products such as in-dash and rear-seat entertainment.

Gothenburg, June 24, 2013, As car makers are looking for rich feature content and HMI’s in-line with a modern smartphone experience, the ability to tap into a wide and vibrant eco-system of app and service providers becomes paramount. GENIVI strives to develop an open software architecture that allows for efficient integration of innovative software from third parties. The partnership brings together the Pelagicore Middleware and Application Framework and the award-winning navigation and HMI products from EB, on top of a commercially supported GENIVI Compliant base platform. The combined software architecture provides a proven base for deployment of scalable software platforms ranging from entry-level to high-end products.

This combined product offering is supported by the unique experience from EB in advanced software integration services. This proven software integration model ensures the ability for car makers and their suppliers to leverage and re-use developments between car lines and model years, thereby reducing the total cost of ownership. By ensuring efficient re-use, car makers are able to focus on developing new, high quality and innovative user experiences that their drivers demand.

“Our combined expertise and delivery capacity gives us a unique opportunity to serve the increasing demand for GENIVI compliant In-Vehicle Infotainment (IVI) solutions. The Pelagicore and EB partnership enables us to provide one of the most complete software frameworks for GENIVI based deployments. And by applying our efficient and transparent software integration and delivery model, we are able to open up a large eco-system of third party software and enable car makers to meet customer demands at affordable cost”, says Alwin Bakkenes, CEO Pelagicore.

“By combining EB’s award-winning infotainment products and our long-term experience in software integration, along with Pelagicore’s expertise in Linux/GENIVI, we are able to bring innovative solutions to market faster,” says Martin Schleicher, vice president strategy and infotainment products, Elektrobit (EB) Automotive Business Segment.

The GENIVI compliant Infotainment platform that the companies are co-developing is available today and will be demonstrated at Baden Baden, October 16th, 2013 and the GENIVI All Members Meeting in San Diego, October 8th, 2013.

For more information:

Erik Evren
Hallvarsson & Halvarsson for Pelagicore
+46-709-71 12 81
for additional press-releases for Pelagicore please visit www.pelagicore.com/news

Philipp Hanke
Weber Shandwick for EB
Tel. +49 89 380179-48
Email: phanke@webershandwick.com 

Larry Weis
Autocom for EB
Tel. +12486478621
Email: lweis@usautocom.com

About Pelagicore
Pelagicore AB is a technology and product development company that focuses on applying Open Source software in the automotive infotainment industry. Pelagicore delivers automotive-centric software frameworks and key components to accelerate the implementation of infotainment systems based on Open Source software. Its team of technology and Open Source community experts enables a novel, holistic approach to development and its unique expertise stretches from silicon design to OEM expert advisory roles. Pelagicore serves on the Board of Directors for GENIVI. Since 2011 the state-owned venture capital-company Fouriertransform is one of the larger owners. For more information, please visit www.pelagicore.com.

Quick facts about Pelagicore

Started in 2009

Offices in Gothenburg and Munich

Largest owner: Fouriertransform AB

About Elektrobit (EB)
EB develops advanced technology and transforms it into enriching end-user experiences. EB specializes in demanding embedded software and hardware solutions for the automotive industry and wireless technologies. The company's net sales from continuing operations in 2012 totaled EUR 185.4 million. Elektrobit Corporation is listed on NASDAQ OMX Helsinki. www.automotive.elektrobit.com


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