PEN signs distributor agreement with Cereson

PEN Concept Group AB (PEN) has signed a strategic distributor agreement with Shanghai Huayi Digital Technology Co., Ltd., part of Cereson, concerning distribution of automated retail solutions. Cereson is a global player offering its Roboshop concept in a wide range of countries. The group has a solid base of installed automated retail platforms across the world.

Johan Burtus, Group CEO at PEN Concept Group, explains:
“We have already begun our journey to help our clients to automate and digitalize their retail platforms. Cereson’s Roboshop concept fits well with PEN’s retailing strategy.”

For any inquiry regarding this press release, kindly contact:
Johan Burtus, CEO, PEN Concept Group AB
Phone: +46 738 000 460

This information is insider information that PEN Concept Group AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication trough the agency of the contact person set out above, on December 28, 2017.

PEN Concept Group in brief
PEN Concept Group AB is a turnkey of interior and products for shops, exhibitions, events, restaurants and showrooms. The group runs its business through its Swedish subsidiaries PEN Interiör AB in Jönköping, PEN Shop Concept AB in Lerum and GOODS Sweden AB in Växjö. In China, sales and manufacturing is located to Qingdao where the subsidiary Oboya Shop Concept Qingdao Co., Ltd. is located.

About Us

PEN Concept Group AB, headquartered in Jönköping, Sweden, is a turnkey supplier of interior products and solutions for shops, exhibitions, events, restaurants and showrooms. The group coordinates all required resources to offer customers both standard and customized interior solutions, including large scale productions. The Swedish operations is channelled through the subsidiaries PEN Interiör AB, PEN Shop Concept AB and GOODS Sweden AB. The group also has a production and distribution facility, PEN Nordic Concept (Qingdao) Co., Ltd. in China. The PEN brand represents solid know-how and experience in design, engineering, production and installation services for exhibitions, restaurants and retail customers. The GOODS brand covers a turnkey product range for restaurant businesses, including kitchen machinery, furniture and


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