Peppy Pals and Swedish Max Burgers in a Unique Partnership
STOCKHOLM, Sweden, (March 31st, 2016)—Peppy Pals, the award-winning developer of apps and books that teach children about empathy, friendship and emotions, is proud to announce its partnership with Max Burgers to prevent bullying and exclusion by highlighting the importance of a more kindhearted society. This spring and summer, the Swedish-based ed-tech company will provide Peppy Pals apps, books and toys to be included in the “Maxbox” children's meal. Peppy Pals’ gender-neutral characters will also appear on a number of products such as sticker books and Frisbees in over 100 Max Burger restaurant locations.
The partnership demonstrates what can be achieved when larger companies, with their strengths and experiences, join forces with innovative and creative minds at startups. This is especially advantageous in Stockholm, as the city is one of the most thriving startup cities after Silicon Valley.
"Max Burgers has been a pioneer when it comes to investing in innovative, digital products and sustainability. We are extremely honored to be given the opportunity to spread kindness and reduce bullying together with Max Burgers," said Rosie Linder, CEO and Founder of Peppy Pals.
Being able to recognize, understand, manage and communicate emotions are crucial skills for children to develop. At the same time, a recent study from the University of Michigan shows that students have become 40 percent less emphatic over the last 30 years. With their apps and books, Peppy Pals provides playful learning experiences that inspire dialogue about empathy and feelings between children and adults or teachers.
Promoting empathy is an expanding global trend among society and companies. Recently, Facebook launched a new option for people to express their feelings via social media. Likewise, a recent article in Huffington Post is just one example of media indicating the importance of empathy, and another article highlights Peppy Pals as an innovative tool to develop these key skills.
"Max Burgers wants to be a responsible company and sustainability is one of our core values. This philosophy influences everything we do, including the children’s ‘Maxbox’. We are excited to partner with Peppy Pals because they offer valuable products and ideals that we really identify with. Through Peppy Pals’ playful books and apps, children can learn how to talk about feelings, which is fundamental to prevent bullying," said Christoffer Bergfors, Country Manager at Max Burgers, Sweden.
Peppy Pals’ rapid growth in popularity among children, parents and education organizations has led the ed-tech company to expand their offering and partnership opportunities. "We are constantly searching for new opportunities to develop our business and strengthen our brand. The fact that we have started with licensing is a big step in the right direction for us,” said Rosie Linder, CEO and Founder of Peppy Pals.
The award-winning team behind Peppy Pals has received several important accolades, including Sweden's Top 10 Most Innovative Entrepreneurs 2015 by ÅForsk and Swedish Incubators & Science Parks and is a winner of the Swedish Post and Telecom Agency (PTA) Innovation Competition 2015. Peppy Pals was also selected by both Kinnevik-founded Reach for Change and STING Accelerate for its innovative products.
For media inquiries, please contact:
PR & Marketing Manager
Telefon; (+46) 7 39 41 02 51
ABOUT PEPPY PALS
The ed-tech platform, Peppy Pals, was founded in Sweden by Rosie Linder in 2013, and launched in the U.S. in 2016. With two daughters growing up in the digital era, Rosie had a dream to create a high quality children’s games that was both entertaining and educational. Rosie partnered with the award-winning game developer, Talawa Games, with the aim of creating a fun, interactive app that taught children valuable lessons in emotional intelligence. Peppy Pals is award winning, and the goal of the Peppy Pals team is to create a better world, prevent bullying, and improve society. Research shows that emotional intelligence can be taught and mastering these social skills can help children stay out of trouble and increases their academic skills and future successes as adults. For more information, visit www.peppypals.com.
Phone; (+46) 7 39 41 02 51