“DO THE DEW” GOES GLOBAL

Mountain Dew® Reintroduces Iconic “Do the DEW” Credo with First-Ever Global Creative Featuring Scotty Lago and Sean Malto in Collaboration with Filmmaker Justin LinPURCHASE, N.Y., March 30, 2015 – Duct tape, matches, a skateboard and a bottle of DEW® at first glance are ambiguous on their own. However, when DEW Nation takes a second look, they see opportunities where others don’t to instigate an extraordinary, exhilarating, damn good time. To illustrate this unique attribute of Mountain Dew fans everywhere, the one-of-a-kind citrus beverage is introducing “Do the DEW” – the iconic