Pet360 Media Welcomes Andrew Zucker as Chief Revenue Officer
Plymouth Meeting, PA – November 8, 2012 – Pet360 Media announced today the appointment of Andrew Zucker as Chief Revenue Officer. Zucker will lead the network’s strategy for creating online advertising programs and partnerships directly targeted to the 72.9 million pet parent households in the United States[1].
“We’re building the largest and most influential digital media network focused on reaching pet parents,” states Brock Weatherup, Pet360 CEO. “Andrew’s 20+ years experience creating high value media services for advertisers will help ensure our continued growth and success.”
Zucker joins the Pet360 Media team from Publishers Clearing House Online where he served as Chief Revenue Officer for three and a half years, packaging and selling more than 350 million ad impressions per month. He previously served as Managing Partner at Admit One and Chief Sales Officer at Kanoodle/Pulse 360, where he created media solutions across top tier web properties such as MSN.com, Weather.com, MSNBC.com and USAToday.com.
Zucker began his career in advertising at The New York Observer but left after six years to lead the sales team at internet startup CitySearch.com. After the merger with Ticketmaster, Andrew assumed the role of VP of Sales for all IAC/InterActiveCorp (NASDQ: IAC) media and e-commerce companies, including leading online brands such as Match.com, Evite, HSN and Expedia.
“Pet parents are influential decision makers, and I look forward to building programs that connect businesses with this large and passionate demo,” states Zucker. “The opportunities for advertisers to execute broad scale media campaigns across our network are endless.”
“Having Andrew on board to provide strategic direction will help us generate more opportunities and solutions for our expanding list of advertisers, publishers and bloggers,” states Nicolas Chereque, GM of Pet360 Media & Founder of petMD.
[1] 2011-2012 APPA National Pet Owners Survey
Media Contact: Kelly Lange, 610-234-4114, klange@pet360.com
About Pet360 Media
Pet360 Media is the leading digital media network for advertisers, publishers and bloggers looking to target pet parent households, expand their reach and maximize their revenue. The network is comprised of the leading online resources for pet parents and delivers high value media solutions across both third party and O&O sites, including www.Pet360.com, www.petMD.com and www.PetFoodDirect.com. Visitors to these sites, mobile apps, and blogs are passionate, engaged pet parents who want the best for their pets and trust Pet360 to provide the content and products they need. For more information, visit www.Pet360Media.com or send an email to media@pet360.com.
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