Sony to Debut New Dog Mount for its Action Cam at BlogPaws 2013

Electronics Leader to Unveil New Product at Pet-Friendly Conference

BlogPaws Social Media Conference, in conjunction with Sony, announced today that the Sony Dog Harness for its wearable point-of-view camera – the Action Cam – will debut at the 5th annual BlogPaws Conference taking place May 16-18 in Tysons Corner, Virginia.

Sixty-five percent of Americans are parents to some form of pets: from dogs and cats to fish and ferrets. Considering the American Pet Products Association estimates that $56 billion dollars will be spent in the pet industry in 2013, pet bloggers are industry influencers. Brands are now taking notice, sitting up, and perking their heads sideways to get a piece of the pet blogging pie.

Sony will be showcasing Action Cam’s new pet mount for the 500 attendees who will attend the pet-welcoming conference. Comfortably fastened to a canine's back, the AKA-DM1 Dog Harness secures the Action Cam so it can capture full HD video from Fido’s vantage point, in five video modes including a 4x slow mode in 720p HD. Designed to fit medium to large sized dogs, the Action Cam and Dog Harness will be on hand throughout the event for attendees of BlogPaws and their furry friends to test out first hand.

The Action Cam also offers built-in Wi-Fi® which works with a free PlayMemories Mobile™ application that allows users to instantly share their content to a smartphone and also allows control of the camera with any compatible device.  Additionally, Wi-Fi enabled mobile phones and tablets running the app can pull optimized movies and photos from the HDR-AS15 camera without requiring a special cable.  Once copied, you can use an available 3G or 4G cell network to upload your footage and share them via email or social media networks. 

The BlogPaws Pet Blogging & Social Media Conference is the largest event of its kind for pet bloggers and social media enthusiasts to network with industry leaders and brands and learn new ways to optimize and monetize their social media channels. New to the 2013 Conference are custom-designed tracks, including 101 (Beginners), 201 (Intermediate), and PRO (Advanced). There will also be exclusive tracks for those interested in animal rescue and advocacy, understanding copyright and the legal responsibilities around social media, and pet lifestyle.

The conference officially kicks off in Tysons Corner on May 16th at 1:00 PM with a variety of attendee options: Including a video workshop with filmmaker Kenn Bell or a choice of session, an Intro to Google Analytics, a round table discussion with veterinarians and bloggers, a Be The Change For Pets session about how a small cat rescue stepped up and helped in the wake of Sandy Hook and a session to help address the marketing needs of rescues for both bloggers wanting to help and the rescues that need the assistance.

Thursday evening’s opening event will feature the entertainment of Ron Trotta and Schmitty the Weather Dog, where canine guests are invited to try out Sony’s Action Cam and Dog Harness.  All pet enthusiasts are welcome! http://blogpawsconference.com

BlogPaws Media Contact: Carol Bryant, 570-540-3341, carol@blogpaws.com

Sony Electronics Contact: Rachelle Arcebido, 858-212-1176, Rachelle.Arcebido@am.sony.com

About BlogPaws

Founded in 2009 by three dedicated pet lovers and bloggers, BlogPaws helps pet bloggers and enthusiasts connect digitally, build their online presence, enhance their social networks and support animals and shelters/rescues across the world. BlogPaws works year-round to connect bloggers and micro-bloggers to the brands they buy every day. The BlogPaws community site welcomes pet bloggers, pet enthusiasts, pet people on Twitter and Facebook and brands eager to tap into a vibrant, vocal community of serious writers, bloggers, and micro-bloggers. For more information, connect with BlogPaws at http://www.blogpaws.com, on Facebook at http://www.facebook.com/BlogPaws, and on Twitter @BlogPaws.

About Sony Action Cam:

The Action Cam is Sony’s wearable point-of-view video camera for action filming in premium full HD 1080p and a class-exclusive 4x slow mode in 720p HD. With industry-leading image quality due to its “ExmorR®” CMOS sensor and Carl Zeiss® Vario-Tessar® lens, the Sony Action Cam also has Wi-Fi capability, advanced image stabilization, Interval Still Recording mode for photo capture, and weighs only three ounces. Its waterproof housing features a shock resistance rating for up to five-foot drops, plus dirt and dust resistant seals make it impervious to mud, snow, rain, and grime.

The HDR-AS10 Action Cam and the HDR-AS15 Action Cam with Wi-Fi are available for about $199.99 and $269.99 respectively. The AKA-DM1 Dog Harness will be available in June for about $44.99. These cameras and their accessories are sold at http://store.sony.com, Sony retail stores and other authorized retailers nationwide. The official press release can be found at www.sony.com/news. Visit blog.sony.com/sonyactioncam for a video first look and follow #ActionCam on Twitter for the latest Action Cam news.

About Us

Pet360 is an integrated media company dedicated to connecting pet parents with the information, products and advice they need to raise happy, healthy pets. The Pet360 network is comprised of more than 30 of the top pet websites and reaches over 12 million pet parents per month, making Pet360 the number one online pet publisher in the U.S. Our family of premium brands includes Pet360.com – the most comprehensive online resource for pet parents; petMD.com – the world’s largest digital resource for pet health information; PetFoodDirect.com – the leading online retailer of pet food, medications and supplies; and BlogPaws – the largest professional network of pet bloggers and social media enthusiasts. The company is headquartered outside Philadelphia, PA. For more information, visit www.pet360inc.com.