PETMATE HELPS PET PARENTS CREATE A HAPPIER AND HEALTHIER 2011

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DENVER (January 10, 2011) – Pets provide a sense of wellbeing and give pet parents extra inspiration to exercise and play. So this year, when pet parents make their New Year’s resolutions to take care of their own health, it’s important to remember to take care of the health of their furry companions as well. Petmate makes it easy to help keep pets happy and healthy with these simple tips and products!

Eat right.

The formula for healthy eating is the same for pets as it is for humans: portion control plus good nutrition equals healthy weight and lots of energy. Pet parents can work with their pet’s vet to understand any special dietary needs and learn about the food that is best. But even the best food can lead to unhealthy weight without portion control. The Petmate LeBistro Programmable Feeder is a programmable feeder that not only reliably delivers portion-controlled meals to Fido or Fluffy while the pet parent is away, it also eliminates the daily chore of scooping and measuring and helps pet parents stick to the recommended portions. Two sizes are available: a 10 lb version, which comes in black and is ideal for dogs, for $99.99, and the 5 lb model that is offered in bleached linen and is ideal for cats, which retails for $89.99.

Fresh water is an essential part of good health for any pet’s diet, and Petmate’s ultra-quiet Fresh Flow Purifying Pet Fountain is the perfect water source for households with cats or small dogs, providing naturally cool, flowing filtered water. This gentle fountain silently sends water down a smooth sloping ramp into the bowl with no splash or bubbles, encouraging pets to drink more water that in turn helps reduce the risk of urinary diseases. It is available in two sizes, and is priced at $39.99 and $59.99.

Exercise.

Like humans, pets were born to move. Pet parents with dogs can reach their resolution goals for both themselves and their pups when they exercise together. Petmate offers a range of stylish leads and collars to make walking enjoyable and hassle-free for fashion-forward pets and their pet parents. The improved Petmate Walkabout is the answer to everything we’ve learned about retractable leashes over the last nine years – and pet parents will love the results! This lightweight leash is ergonomically designed to comfortably fit any hand, and uses a patented “trigger”-style index finger control for quick action, rather than the standard thumb control. A tangle-free inlet keeps the leash webbing from getting jammed inside the housing. The small and medium leashes are corded, but the large leash has wide webbing for increased strength and control. Walking will be a pleasure, so reaching those exercise goals won’t seem like work! The Walkabout is available in four colors, and comes in small ($24.99), medium ($26.99), and large ($32.99).

Cats, especially those who spend most of their days indoors, rely on their pet parents to provide ways for them to get exercise. The Booda® Cat Scratch Wheel combines claw play and exercise to make it enticing for cats. The spinning hexagonal wheel is covered with indoor/outdoor style carpeting that puts felines into a trance as they dig in, close their eyes and puuulllllll! The movable contrasting mouse just begs for swatting and chewing, and, if kitty needs a change of texture, just below the wheel is a slab of fresh corrugate built into the base. Retailing for $19.99, it will be available nationwide in February 2011.

Play more.

Sometimes the most important resolution is the one that’s the most fun, if we can just make the time. Playing together is about stimulating the body and the mind, and fostering the relationship pet parents have with their beloved companions. Petmate provides a range of creative ways that pet parents can play together as well as ways for pets to play independently. For years, the Booda Soft Bite™ Floppy Disc™ has been the toy of choice, with 7”, 10”, and 12” fliers. Now, the newest member of the family, the Lil’ Bit Floppy Disc™ is joining the fun. Like its bigger relative, it’s easy on the mouth, and floats, flies, and flexes. But this small fry has a 4” wingspan that toy size doggies will absolutely love. Priced at $9.99, it will be available in stores nationwide in February 2011.

For independent playtime, dogs love the Booda Wobbling Treatballs. This trio of brightly colored wandering snack machines are bound to keep Rover’s interest! Their round shapes put them in motion with the slightest touch while their weighted bottoms help them to perpetually pop back to the upright position as they are pawed and nuzzled into giving up their delectable treasures. Wobbling Treatballs have easy-opening tabs and adjustable treat openings so they can be used for a wide variety of soft and hard treats. Or, put a portion of their food into the treatball, which will enable them to “work and play” during mealtime. Priced at $14.99, they will be available at pet specialty stores nationwide in February 2011.

Give (and get!) love.

As far as any pet is concerned, there is no bad time for a hug, belly rub or kiss on the nose. Love and attention are incredibly beneficial to you and your pet. In fact, it’s been proven that pets help lower stress and make you happier overall. And if you’re happy, they are most likely to be happy too!

Contact:  Sarah Julian
Director, Corporate Communications
sjulian@petmate.com

Committed to the wellbeing of pets and the world they live in, Petmate is the trusted authority in smart solutions for devoted pet parents and discerning retailers alike. Sound advice and high quality products that are innovative, safe, practical and fun are Petmate hallmarks, as shown in our complete lines of: kennels, dog houses, bedding, litter maintenance, feeding and watering solutions, toys, collars and leads, and pet accessories. We, at Petmate, have pets too and are driven to create a healthy, happy life for your pets and ours. Petmate products can be found at pet supply stores nationwide. Call 1-877-PETMATE or visit www.petmate.com for more information.

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