Petmate Launches New Website

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Exciting New Website Provides Valuable Resources, Improved Navigation, and Much More

Arlington, TX (December 8, 2010) – Petmate has launched its new website specially designed for pet parents, http://www.petmate.com. The new, bold www.petmate.com is a dramatically redesigned site that reflects Petmate’s new look and its commitment to meeting the growing needs of pets and their pet parents.

With a streamlined product catalog and more intuitive navigation, the site’s homepage welcomes pet parents with bold new colors, a clean design, and comprehensive information, all centered on Petmate’s commitment to provide smart solutions for devoted pet parents.

Based on extensive research and feedback from consumers, the new website offers in-depth product information. Additionally, the site also provides the following product-centric tools:

>  The ability for pet parents to create their very own pet wish lists that are easy, convenient and personalized. Pet parents can find all of the Petmate products they want to buy for their pet, create a wish list, print it down and take it to their closest pet product retailer.

Customized shopping lists for all the special occasions in a dog, cat or bird’s life. Whether a pet parent is bringing home a new puppy, a large adult dog, a new kitten or bird, spending cold winter days inside, or celebrating a birthday, Petmate offers lists of products pet owners will need.

>  The ability to easily order replacement parts for wire and plastic kennels, dog houses, feeding and watering systems, and litter pan accessories.

>  Pet Help: A wealth of information and resources including expert tips, valuable links and resources, insightful and relevant pet news, and commonly asked questions and answers.

Beyond product information, one of the best parts of the new Petmate website is the wealth of information and resources that will be at a pet parent’s fingertips. From separation anxiety, to why dogs pull on leashes, to understanding a cat’s territorial nature, Animal Behavior Specialist Gwen Bohnenkamp, provides helpful articles of advice about dogs, puppies, kittens and cats.

The new site also provides invaluable links and resources including animal shelters and rescue groups, healthy and safety information, airline travel safety and information as well as other useful links for any animal lover. And for pet parents and animal lovers who are inspired by heroic animal stories and the latest interesting, heartfelt or funny pet articles, the new website hosts a library of cool pet news that pet parents can read.

“With the increase in pet ownership and the growing needs of pet parents, it was time to restructure Petmate’s online presence,” said Tim Vokes, executive vice president of sales and marketing for Petmate. “The new website offers comprehensive resources to help pet parents research, be informed and seek advice on common pet ownership challenges. To sum it up, the site will greatly improve the experience pet parents have with Petmate online, in the store and in the home.”

Over the next 12 months, Petmate will continue to create and provide additional resources for pets and parents, including short instructional “how to” videos on a variety of Petmate products, more behavior articles, and more.

Committed to the wellbeing of pets and the world they live in, Petmate is the trusted authority in smart solutions for devoted pet parents and discerning retailers alike. Sound advice and high quality products that are innovative, safe, practical and fun are Petmate hallmarks, as shown in our complete lines of: kennels, dog houses, bedding, litter maintenance, feeding and watering solutions, toys, collars and leads, and pet accessories. We, at Petmate, have pets too and are driven to create a healthy, happy life for your pets and ours. Petmate products can be found at pet supply stores nationwide. Call 1-877-PETMATE or visit www.petmate.com for more information.

 

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Contact:  Sarah Julian
Director, Corporate Communications
sjulian@petmate.com

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