SHOW THE LOVE: VALENTINE’S DAY TREATS FOR OUR PRIZED PETS

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Petmate is Showing the Love to Pet Parents This Year by Giving Away Free Toys to 28 Lucky Pets!

Arlington, TX (January 25, 2011) – This year on Valentine’s Day, pet parents can show their beloved companions how much they treasure the unconditional love their pets show them all year. Petmate offers a wide range of gifts that entertain, exercise and enrich the lives of both dogs and cats. Best of all, these toys help pet parents shower their pets with affection and attention – the gifts they want the most.

And, Petmate is also showing the love this year by giving pets the toys they want. Starting today and through the month of February, pet parents can visit www.petmate.com, email Petmate the name of their favorite Petmate dog or cat toy and they will be entered into a drawing to win it for FREE! Pet parents simply need to email barkback@petmate.com with the name of the toy, size, and mailing address. See below for rules and regulations.

For a Favorite Pup

The only thing better than a plush toy is a plush toy that also doubles as a treatball! Petmate® Buddhas are a unique line of colorful plush characters from Petmate that have durable plastic bellies that can be filled with treats – great for rewards during play. Available in both small for $5.99, and large for $8.99, the Buddhas will appeal to most any type and size of dog, and provide hours of enrichment and fun. Five fun-loving adorably colorful characters are available, including: a Dino, Doggie, Turtle, Bear, and Bush Baby.

Dogs will show their love all over again when you bring out the Booda® Wobbling Treatball! When it comes to sniffing out something to eat, dogs can have incredible patience and determination. This trio of brightly colored wandering snack machines is bound to keep Rover’s interest! They are set in motion with the slightest touch, but their weighted bottoms help them to pop back to the upright position again and again. With easy opening tabs for quick fill-ups and bright, happy colors, this ball is bound to please pet and pet parent alike. $14.99.

Dogs that love the sound of squeakers and the crunch of water bottles won’t be able to resist the Booda® SqueakBottles™. These fun, plush-covered, sea-life characters make crunching and squeaking noises at the slightest provocation! The collection features an oversized squeaker protected by the screw-on cap inside the creature’s head. And when the bottle won’t crunch any more, screw in another garden-variety water bottle and the pup is good to go for another round of noisy pleasure. $13.99.

For a squeak toy that brings back the old comic book charm AND gives hours of squeaking fun, try BigSqueaks. These “superheroes” of the squeaker toy world are made of a tough Nylon squeaker covered with a durable, printed material. And in bright colors with sayings like “Pow!” “Boom!” and “Kablooie!”, these toys will soon be the talk of the town. Made from durable nylon and featuring banded seams that offer extra durability, this toy will squeak longer than most other squeak toys. In a round disc shape perfect for a game of fetch, three sizes are available ranging in price from $7.99 - $14.99, letting pet owners choose the right toy for their dog.

Petmate has improved the squeak toy experience with the Squeakin’ Me Crazy line of plush toys. Multiple squeakers give your pup different places to chew for that squeaking thrill. High-quality quilted patterns come in bright colors to appeal to all of Fido’s senses. Choose one of five fabulous designs, perfect for your dog’s favorite games: the “Line” is a row of nine squares, each with its own squeaker and unique fabric; “Pizza” is a fun triangular toy with squeakers under all of the “pepperoni”; the “Bow” looks like a bowtie or, to our canine pals, a bone with each of the three sections boasting a squeaker; the “Mat” is a large patchwork squeaker mat, with nine individual squares with squeakers and a variety of playful fabrics; and “Fun Shape”, a colorful and easy-to-toss toy for dogs that like to play fetch with the people they love the most. Prices range from $9.99 - $12.99.

For the Fabulously Fluffy Kitty

Cats, especially those who spend most of their days indoors, rely on their pet parents to provide ways for them to get exercise. The Booda® Cat Scratch Wheel combines claw play and exercise to make it enticing for cats. The spinning hexagonal wheel is covered with indoor/outdoor style carpeting that puts felines into a trance as they dig in, close their eyes and puuulllllll! The movable contrasting mouse just begs for swatting and chewing, and, if kitty needs a change of texture, just below the wheel is a slab of fresh corrugate built into the base. Retailing for $19.99, it will be available nationwide in February 2011.

The Crazy Circle® will have kitties dancing! Cats will have crazy fun – and stimulating exercise – as they bat the ball around the circle trying to get it out. Available in small (9.5” circle) for $9.99 and large (17” circle) for $12.99.

Fluffy will find hours of fun when she finds Batters™!  Available in two exciting sizes, these toys are perfect for wrestling, hugging, kicking and playing. The Batters encourage cats to use their front and back paws the way they were meant to be used, providing hours of stimulation and swatting fun. Retail prices are $9.99 for the Big Batters and $5.99 for the Itty Bitty Batters.

Petmate “Show the Love” Toy Giveaway Rules and Regulations

No purchase necessary. To enter, send your favorite Petmate toy submission to barkback@petmate.com with "Petmate's Show the Love Giveaway" in the subject line. To be eligible, entries must be received by 11:59 p.m. MST, February 28, 2011. Incomplete entries will be disqualified. One entry per person. The drawing will take place on March 4, 2011. Twenty eight (28) winners will be announced on Monday, March 7, 2011 on the Petmate Pet Products Facebook page. The prize is not redeemable for cash or substitutions. Employees of Petmate and employees' family members are not eligible to enter.

Kelly Nelson

kelly.nelson@me.com

303-909-5716

Committed to the wellbeing of pets and the world they live in, Petmate is the trusted authority in smart solutions for devoted pet parents and discerning retailers alike. Sound advice and high quality products that are innovative, safe, practical and fun are Petmate hallmarks, as shown in our complete lines of: kennels, dog houses, bedding, litter maintenance, feeding and watering solutions, toys, collars and leads, and pet accessories. We, at Petmate, have pets too and are driven to create a healthy, happy life for your pets and ours. Petmate products can be found at pet supply stores nationwide. Call 1-877-PETMATE or visit www.petmate.com for more information.

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