Pet360 Acquires Pet Lifestyle Network PetStyle
Plymouth Meeting, PA. – June 21, 2012 – Pet360, Inc. – a leading provider of trusted information and resources for pet owners – announced today the acquisition of PetStyle, LLC for an undisclosed amount. The acquisition of the pet lifestyle network reinforces Pet360’s commitment to expanding its leading network of resources for pet parents.
"Our mission is to provide pet owners a comprehensive resource for all their pet parenting needs – complete with expert information, helpful tools, and access to peer support,” states Rose Hamilton, CMO of Pet360. “The acquisition of PetStyle expands the depth of our video and article offerings beyond the #1 vet-approved health and wellness content available on petMD.com.”
The acquisition includes PetStyle’s library of lifestyle and entertainment articles ranging from pet-friendly vacation ideas and travel tips to celebrity gossip and pet horoscopes. Pet360 will also obtain the rights to PetStyle TV’s original programming featuring celebrity profiles and backstage interviews as well as the company’s Find a Local Shelter widget which enables people to search for animal rescues and shelter organizations by state or zip code.
“Pet360's digital media network of content, community and Ecommerce sites expands with the addition of PetStyle.com,” states Brock Weatherup, CEO of Pet360. “It furthers our capabilities to deliver truly unique, revenue generating solutions for advertisers and publishers. In the months ahead, we will continue to add to our leading portfolio of resources and tools."
Media Contact: Kelly Lange, 610-234-4114, klange@pet360.com
About Pet360
Pet360 is dedicated to providing pet parents the information and resources they need to properly raise, care for, and spoil their four-legged, feathered or finny friends. By combining the power of community with expert information and convenient access to pet food and supplies, Pet360 is dedicated to making pet parenting easier. The Pet360 family of brands includes www.PetFoodDirect.com – the most complete pet food and supply retailer online, www.NationalPetPharmacy.com – a fully licensed, full-service pet pharmacy, www.petMD.com – the world’s leading online resource focused solely on the health and well-being of pets, and www.DoggySpace.com – an online community of passionate dog owners . For more information, visit www.Pet360.com.