Physicians Health Choice Unveils New Website
Adding clarity to Senior Medicare decisions
San Antonio, TX. (November 18, 2010) - Physicians Health Choice is pleased to introduce their new website, with simplified navigation, a new, fresh color palette and enhanced features to help Medicare beneficiaries find the right health plan. The design and functionality of the website echo the company’s mission: to change the face of health care delivery for seniors. In addition to the unveiling of their new website, Physicians Health Choice is also celebrating its fifth anniversary this fall. In these past five years, membership has grown from around 800 members to over 30,000.
The Physicians Health Choice marketing team spent six months researching best practices and holding focus groups before releasing the final product. They developed a virtual stomping ground to test their ideas; homepage colors, logo placement, word usage and photography choices were all given careful consideration. Soft, rounded corners and serene photography are quite a departure from the black, white and red website of 2010. “The goal was to create a site that appeals to technologically savvy seniors as well as their younger family members and/or caregivers. We believe we have accomplished this by simplifying the navigation, providing clear, easy-to-understand information and giving the site a more inviting facelift,” states Jeff White, Vice President of Marketing & Development.
The homepage of the new website is divided into four categories based on the visitor - doctors, members, interested parties and employees. Prospects are directed to search by their zip code to find Medicare Advantage plans in their area, and have the ability to compare health plans side by side. Members have access to search tools, newsletters, FAQs and more. The Employee’s and Doctor’s sections also have important tools and resources specific to their roles.
See the different categories at this link. http://www.phccares.com/members/
The “Find” capabilities on the website are straightforward and user-friendly. They are split into categories of “Find a Doctor,” “Find a Drug,” and “Find a Pharmacy”. Those looking for a tutorial will find a Medicare 101 center separated into the basics; eligibility, enrollment, and other resources to ensure each user – whether it is a Medicare beneficiary or their loved one - has the information they need before making an enrollment decision. View at the link below.
http://www.phccares.com/members/find/
Physicians Health Choice reminds their online visitor that the Internet isn’t the sole source of information. A page-by-page reminder of the toll free assistance number welcomes the user to call and speak with a representative, if they prefer. Overall, the website’s new functionality and layout allows visitors to fully understand a typically confusing topic – health insurance and Medicare. PHCcares.com provides the interactive tools to ensure its’ visitors make well-informed decisions.
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Physicians Health Choice is a physician-owned Medicare Advantage Organization that is contracted with the Centers for Medicare & Medicaid Services (CMS) to provide health plans to Medicare-eligible individuals. Headquartered in San Antonio, Texas, Physicians Health Choice and Citrus Health Care offer more than 30 Medicare Advantage health plans to more than 30,000 members across the southern United States. More information can be found at www.PHCcares.com and www.saludPHC.com.
For more information:
Jeff White
Vice President, Marketing & Development
210.949.4119
JWhite@phyhc.com
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