Insider information: Tuomas Hyyryläinen appointed CEO of Pihlajalinna

Pihlajalinna Plc                    Insider information                    28 April 2023 at 8:15 a.m.

Insider information: Tuomas Hyyryläinen appointed CEO of Pihlajalinna

Pihlajalinna’s Board of Directors has appointed Tuomas Hyyryläinen as the company’s CEO. He will join Pihlajalinna from Fiskars Group where he has been working since 2018 as EVP Business Area Crea and since 2019 as a member of Group’s management team. Before this, he worked in various roles in publicly listed Finnish companies Neste, F-Secure and Nokia. He will start in his new position on a date to be confirmed later, by 1 November at the latest.

– Last year, Pihlajalinna grew significantly through M&A activities. At the same time, the market has been challenging due to the inflation, a lack of skilled employees, lengthening queues for treatment as well as the launch of Finland’s new wellbeing services counties. Now we have switched the focus to strengthening the company’s profitability and financial position, systematic management, and the occupational wellbeing of the company’s personnel. We believe that Tuomas has the solid experience and ability to lead company’s transformation and to create the most attractive unified working culture in the field. We warmly welcome Tuomas to Pihlajalinna, says Jukka Leinonen, Chair of the Board of Directors of Pihlajalinna.

– Pihlajalinna has an important role in the health and wellbeing market in Finland and it has a significant amount of expertise in the field. Work done in the company is meaningful for individual customers and our society every day. This is a big motivation for me, and I look forward to learning more about the industry and the company as well as meeting its personnel. I truly believe we can reach the set targets by working together with shared goals and values. Together with all personnel, we will continue building the company towards its target of being the number one choice in the industry, says Tuomas Hyyryläinen.

Pihlajalinna Plc

Tuomas Hyyryläinen
b. 1977
M.Sc. (Econ.)
Finnish citizen

Primary working experience:

Fiskars Group 2018–2023
EVP, Business Area Crea
Chief Growth Officer

Neste Corporation 2012–2018
SVP, Emerging Businesses
SVP, Strategy and New Ventures
SVP, Strategy

F-Secure Corporation
VP, Strategy and Mergers & Acquisitions, 2010–2012

Nokia Corporation
Leader positions in strategy and business development, 2004–2010 

Position of trust:

Neova Oy
Member of the Board, 2016– 

Photos of Tuomas Hyyryläinen are attached to this release.

Further information:

Tuula Lehto
Vice President, Communications and Sustainability 
tel. +358 40 5885 343, tuula.m.lehto@pihlajalinna.fi 

Distribution:

Nasdaq Helsinki Ltd.
Key media
investors.pihlajalinna.fi

Pihlajalinna in brief

Pihlajalinna is one of the leading providers of private healthcare and wellbeing services in Finland. The Group produces doctor's appointment services and specialised care, occupational healthcare and oral healthcare services, and residential and welfare services. To public entities Pihlajalinna offers social and healthcare service production models, in which the cooperation between the public and private sectors guarantees high-quality services for citizens. In 2022, Pihlajalinna's revenue was 690.5 million euros. More than 7,000 employees and more than 2,000 practitioners work at Pihlajalinna. Pihlajalinna's shares are listed on Nasdaq Helsinki Oy. Read more www.pihlajalinna.fi.