Fredrik Anell new Marketing Director at Poolia

Fredrik Anell has been recruited as Marketing Director for Poolia AB. He joins Poolia from a similar position at Mercedes-Benz in Sweden and Denmark.

"I am delighted to have been able to recruit Fredrik and thus strengthen our management team. Although Poolia has a strong brand in the Swedish market, it is not as well known in the other countries in which we are active. Fredrik's track record at several international groups with well-known brands makes him the ideal choice for this position," says Johan Eriksson, Poolia’s MD and Chief Executive Officer.

Fredrik Anell has been working with marketing and brand issues for many years, firstly in senior positions within such companies as Mercedes-Benz, DaimlerChrysler, MalacoLeaf and Carlsberg, and secondly as a management consultant in his own firm.

"I'm looking forward to starting working for an exciting company in the service sector, which is, of course, the fastest-growing industry in today’s business community. Poolia has now entered an interesting stage, with a strong concept in its domestic market and platforms for further development in several other countries. Working on a Group-wide basis with a combination of sales strategies and marketing strategies will create excellent conditions for future development," says Fredrik Anell.

Fredrik Anell will take up his new position on 1 March. He will be a member of Poolia's Group Management and report directly to Johan Eriksson.

For further information, please contact:

Johan Eriksson, Managing Director and Chief Executive Officer of Poolia (tel: +46-8-555 650 60, mob: +46-70-616 74 47)

Fredrik Anell, mob: +46-70-508 53 92

Poolia’s success is based on continuous effort to achieve the highest quality. We specialise in temporary staffing and permanent recruitment of professional staff in our focus areas of accounting, administration, IT and engineering. Poolia has existed since 1989, is active in six countries and its shares are listed on the OMX Nordic Exchange.