PIRELLI STRENGTHENS ITS PRESENCE IN NORDIC MARKETS
On July 1, Aimone Di Savoia will become Pirelli Tyre Nordic´s new CEO. Through new initiatives and structural changes Pirelli will continue to develop and grow in the Region.
Nordic countries identified as important growth area.
Däckia acquisition will deliver wider Nordic distribution.
Pirelli has appointed Aimone Di Savoia as the new CEO for Pirelli Tyre Nordic which is responsible for the markets in Sweden, Finland and Norway. The appointment is in line with the aim of Pirelli to strengthen its presence in these markets. Given his experience in successfully leading Pirelli’s expansion into the "winter land" of Russia which, like the Nordic countries, has a heavy emphasis on the winter tyre market, he is the right choice for the CEO role.
Before joining Pirelli Tyre Nordic, Di Savoia was for many years the CEO of Pirelli in Russia and, most recently, responsible for Pirelli in the Middle East. While in Russia, he was part of the Pirelli team that led to the acquisition of two Russian factories in Kirov and Voronezh. The purpose of the new factories is to ensure a more efficient production and greater availability of winter tyres for both Russia and the Nordics.
Nordic countries identified as important growth area
Nordic countries and Russia have been identified as particularly interesting growth markets for Pirelli and the company therefore increases its investments in these markets. The two form a new separate region, "Russia and Nordics”, within the enterprise for greater collaboration.
"Pirelli is firmly focused on continuing to grow in the premium tyre segment in the Nordic markets, with a focus on high quality winter products. I will use my experience in Russia to drive positive synergies between Russia and the Nordics, to further develop the added value we provide to our Nordic customers”, says Aimone Di Savoia.
Particular focus on Nordic tyres and wider Nordic distribution
Pirelli's newly established Russian factories will have a focus on delivering market-leading products for the Russian and Nordic winter markets. Already, the company supplies a complete winter product range with non-studded and studded tyres. The studded tyre product Carving Edge is currently available in 50 different sizes. With the new plants Pirelli have new opportunities to further broaden its product range, both with more sizes and new products.
The company also continues its drive to establish a widened distribution in the Nordic countries. As part of this growth strategy, one of Sweden’s largest tyre retailer, Däckia, was just recently acquired by Pirelli.
Contact Pirelli:
Daniele Östholm
Marketing manager, Pirelli Tyre Nordic AB
Telephone: +46(0)8 622 08 35
Mail: daniele.ostholm@pirelli.com
Homepage: www.pirelli.com
Contact press:
Helena Björklund
Telephone: +46(0)702 016 448
Mail: helena.bjorklund@informedia.se
Pirelli
Founded in 1872, Pirelli is the fifth tyre maker in the world in terms of sales. Present in over 160 countries, it counts 22 tyre production sites in four continents and employed circa 36,000 people. Pirelli is a leading producer of high and very high end tyres, thanks to its commitment to R&D, an area in which it annually invests around 3% of total revenues (5.6 billion euro in 2011) or 7% of Premium segment revenues, among the highest levels of the tyre industry, with the aim of constant improvement in terms of performance, safety and containment of environmental impact. Present in sporting competitions since 1907, Pirelli is the exclusive supplier of the Superbike world championship and the most prestigious single marque championships, but above all it is the sole supplier for the Formula 1 championship for the 3-year period 2011-2013. The company develops and tests its winter products at the Pirelli testing facility in Älvsbyn, Northern Sweden to ensure high performance in typical Nordic winter conditions. The head office for Sweden, Finland and Norway is situated in Stockholm, Sweden and the corporate head office is based in Milan, Italy.
Tags:
