B_E_E thoroughly clean with B_E_E range of environmentally responsible cleaning products from Planet Health

Planet Health, the Australian owned distributor of premium natural health products has launched the B_E_E range of environmentally responsible cleaning products to the UK market.

The range includes laundry liquid, laundry powder, delicate fabric wash, whitener, multi-surface cleaner and dishwash liquid. Every product uses natural yet powerful ingredients and recyclable packaging that conveys a lively, confident sense of fun. The brand essence and personality of B_E_E and its products reflect scientific integrity, humour and ethical commitment – traits that B_E_E_ founder, Brigid Hardy feels come naturally to New Zealanders.

The quirky, confident product names are as follows, with each product having a number of different labels available:

B_E_E Whitener product names:

• I care about you baby

• I’ll make it all white

(RRP £9.95)

B_E_E Laundry Powder product names:

• I triumph over grime and evil

• I’ll do your dirty work

(RRP £10.95)

B_E_E Multi-Surface Cleaner product names:

• I love your every surface
• I’ll make everything shine
• I’m great all over the house

(RRP:Trigger £4.95, Refill £4.50)

B_E_E Laundry Liquid

• I’ll fight dirty darling
• I’m one tough little squirt
• I’ll be your sensitive brute

(RRP £4.95)

B_E_E  Delicate Fabric Wash product names:

• I love what you’re wearing
• Trust me with your delicates
• I promise I’ll be gentle

(RRP £5.95)

B_E_E Dishwash Liquid product names:

• Let me do your dishes
• I feel good on your hands
• I’ll give you some sparkle

(RRP £3.95)

B_E_E’s products have been independently tested and proven to outperform leading mainstream and eco brands. Essential oils and cleaning agents made from natural ingredients such as coconut and sugar ensure they are also gentle on skin.

B_E_E is the only range of cleaning products in New Zealand to have achieved Environmental Choice accreditation. This means they meet the most stringent global eco standards and are endorsed by the New Zealand Ministry for the Environment.

Planet Health supplies around 350 natural health stores, pharmacies & premium department stores across England, Scotland, Wales and Northern Ireland, preferring the careful selection of stockists to mass supply through mainstream channels.

B_E_E is distributed exclusively by Planet Health. Stockists include all Revital Health Stores, Olivers Wholefoods, The Haelan Centre, Coleraine Health Foods, Bran Tub Ltd, Bumblebee Natural Foods, Pastures New and   Wild Oats Wholefoods.  

Customers can also purchase products marketed by Planet Health through the company’s online store if a local retailer is not yet available. www.planethealthdirect.co.uk

Ends

Editorial contacts:
Maria Bretti
redheadPR
Tel: 07854 819 213
Email: maria@redheadpr.co.uk

B_E_E – Backgrounder

B_E_E (Beauty Engineered for Ever) www.bee.net.nz is a producer of ethical, environmentally responsible cleaning products based in Auckland, New Zealand. The company was founded by Brigid Hardy, a Harvard graduate and human rights lawyer whose background includes time as a legal private secretary to New Zealand’s Governor General and with Management Consultancy firm, McKinsey & Company. Brigid was also instrumental in reforming the country’s domestic violence legislation. The idea and inspiration to launch B_E_E arose from conversations with Stephen Tindall, one of New Zealand’s most successful entrepreneurs and philanthropists, who Brigid came to know during her time with McKinsey & Company.

Believing that being green doesn’t mean compromising on beauty, performance or sensual enjoyment, B_E_E has created a range of cleaning products using natural yet powerful ingredients and recyclable packaging that conveys a lively, confident sense of fun. While it’s not possible to source every ingredient from New Zealand, the brand essence and personality of B_E_E and its products reflect scientific integrity, humour and ethical commitment – traits that Brigid feels are natural to New Zealanders.

The result is a range of cleaning products that while, kind on the skin and environment, have been independently tested and proven to outperform leading mainstream and eco brands. B_E_E products are fragrant with essential oils and  use cleaning agents made from natural ingredients like coconut and sugar.

Each product has been dermatologically tested and designed to be gentle on skin.

B_E_E is the only range of cleaning products in New Zealand to have achieved Environmental Choice accreditation.  That means they meet the most stringent global eco standards and are endorsed by the New Zealand Ministry for the Environment.

The B_E_E_ product range includes laundry liquid, laundry powder, delicate fabric wash, whitener, multi-surface cleaner and dishwash liquid. Behind every product is a commitment to ongoing performance improvement and reducing costs for the consumer. The laundry powder, for example has recently been modified to provide 40 washes per bottle – up from 22, while the liquid version now provides 15 washes, up from 10. Both products also feature new triple concentrate formulations to offer deeper cleaning performance.

Planet Health - backgrounder

Planet Health, a distributor and marketer of innovative premium natural health products, was founded by Peter and Mandy Harwood in New South Wales, Australia in 1996. In the years since, the family business has grown to become a market leader, supplying natural health, skin and hair products to over 3000 retailers.

From its Gloucestershire office and distribution centre, Planet Health has introduced a succession of previously unavailable brands to this market. These include Watson & Son ‘Black Label’ Manuka Honey, products from the Australian Bush Flower Essence company, the scientifically researched Qskin DNA Age Defence creams and Qsilica: Beauty from the Inside & Out range – with ranges now stocked by Harrods in Knightsbridge, London and many other premium retailers including Selfridges. Qsilica REMOVE ‘Make up & Grime’ Remover won overall ‘Best Skincare Product’ and ‘Best Face Care Product’ in the 2012 FreeFrom Skincare Awards.

In total, Planet Health supplies around 350 retailers across England, Scotland, Wales and Northern Ireland, preferring the careful selection of stockists to mass supply through mainstream channels. Customers can also purchase products marketed by Planet Health through the company’s online store if a local retailer is not yet available. www.planethealthdirect.co.uk

The growth of Planet Health owes much to the business philosophy of Peter and Mandy Harwood. The company carries out an extensive ethical and quality audit of the producers and manufacturers of goods marketed and distributed through Planet Health. This commitment to integrity provides an assurance to retailers and creates the foundations upon which strong, durable brands who’s products give real results win and retain the trust and loyalty of consumers.

The team at Planet Health includes scientists and qualified naturopaths and a highly trained sales team focusing on retailer customer service which goes beyond all expectations for maximising sales.

The premium natural health products are not tested on animals, contain no sodium laurel sulphate, parabens, petrochemicals, synthetic additives, artificial colours or harsh preservatives and are 100% fragrance free.

Planet Health Co-founders

Peter Harwood

Peter held several senior roles in the natural health industry in sales, marketing, business development and management. As managing director of Planet Health since its launch in 1996, Peter’s key objective is to expand the presence of the business in key global markets such as the UK. Peter also has a love of classic cars and art deco.

Mandy Harwood

Mandy’s passion for natural health, which began while she was a fitness instructor, is a major factor in the success of Planet Health. A director of Planet Health since launch, Mandy also loves horse riding and interior design and is pleased to say she’s better than husband Peter at both.