Planet Health to launch potent antioxidant, Lifestream AstaZan™, atThe Pharmacy Show

Planet Health, the leading distributor and marketer of premium natural health products, will be launching Lifetream AstaZan™ capsules at The Pharmacy Show 2013.

Lifetream AstaZan is a highly potent antioxidant which can help to maintain muscle strength, endurance and recovery and provide sunburn protection.

The product also provides immune support, helps in cases of diabetes, acts as an anti-inflammatory and supports anti-aging as well as increased energy levels.

Lifestream AstaZan contains 4mg per capsule of astaxanthin, a naturally occurring red carotenoid derived from the algae Haematococcus pluvialis. Carotenoids are the natural pigments which give fruits, vegetables and flowers their deep colours. As humans are incapable of producing them, these important carotenoids need to be obtained from our diet.

According to Dr Joseph Mercola, alternative medicine guru and osteopathic physician who markets dietary supplements and medical devices as part of his diet-and-lifestyle-based approach to health, “Astaxanthin is the number one supplement you should take.”

Worldwide research suggests that the benefits of astaxanthin may be more numerous and far-reaching than is currently appreciated. Some studies, for example, suggest that astaxanthin can alleviate oxidative stress to the eyes and brain. If proven, this may help prevent conditions like Alzheimer's and glaucoma.

Some studies * have shown that, as an antioxidant, astaxanthin is:

• 550 times more powerful than vitamin E
• 11 times more powerful than beta carotene
• Three times stronger than lutein

Benefits of taking one Lifestream AstaZan capsule a day

• Helps limit sunburn by protecting the skin from ultraviolet radiation
• Helps recovery time after exercise
• Is considerably more effective than vitamin E as an antioxidant
• Uniquely crosses the blood-brain barrier to deliver antioxidants directly to the brain, eyes and nervous system
• Has superior antioxidant activity against free radical damage

Lifestream AstaZan is available in a 60 vegetarian capsule quantity with an RRP (recommended retail price) of £25.94.

Planet Health has successfully marketed Lifestream in Australia since 1997 where the brand now holds the number one position for the superfood category. In September 2012, Planet Health was appointed UK importer, marketer and distributor for the Lifestream brand. Plans are now in place for new Lifestream product launches as well as a new advertising and public relations campaign to further increase Lifestream’s sales. Planet Health plans to achieve the number one position for Lifestream in the UK.

The Pharmacy Show, the UK's only CPD-accredited education and sourcing event for primary and secondary care pharmacy, takes place September 29-30 at the NEC, Birmingham 2013. Planet Health is exhibiting on stand D12. Further details can be found at http://www.thepharmacyshow.co.uk/.

For more information visit www.planethealth.uk.com.

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ENDS

For more information contact:
Maria Bretti or Emma De Maio
redheadPR
Tel: 07854 819 213 or 07921 160 134
Email: maria@redheadpr.co.uk  or emma@redheadpr.co.uk

Editors Notes Lifestream AstaZan™

Ingredients:
Safflower oil, Haematococcus pluvialis algae (providing astaxanthin), vitamin E, vegetarian capsule shell (corn starch, carrageenan seaweed extract, sorbitol, glycerin, water)

Sun protection

Natural astaxanthin helps protect the skin against sun damage by prolonging the effects of vitamin E, vitamin C, beta carotene, superoxide dismutase and catalase at the skins structure.

Lifestream AstaZan has the remarkable ability to help feed and support the skin in its defences against external damage from ultraviolet radiation (UVR). It is a systemic sunscreen active throughout the body that strengthens the skins natural defence system during exposure to UVR.

Chronic sun damage and sunburn - especially in the first couple of decades of life - can result in prematurely dry, wrinkled skin and the possibility of skin disease in later life.

Potent antioxidant

Lifestream AstaZan has very powerful antioxidant benefits.

The active extract in Lifestream AstaZan (astaxanthin), is a natural red component of a fresh-water plant like spirulina, but offers much stronger antioxidant activity against free radicals, pollutants and damaging substances.

Astaxanthin is similar to beta carotene but a slight difference in structure results in a radical difference in biological activity. Lifestream AstaZan is more powerful than natural antioxidants like beta carotene and up to 100 times stronger than vitamin E as an antioxidant.

Helps recovery time after exercise

For athletes and people exercising for general fitness and/or long term health benefits, there is always concern about muscle recovery after exercise.

Lifestream AstaZan will help recovery time after exercise and will assist with recovery time by taking nutrition and special rare plant pigments to the muscles and joints where they are needed most.

The active component in Lifestream AstaZan appears to assist muscle function by reducing free radical damage during heavy exercise, thus allowing muscles to use more oxygen efficiently and recover quickly. During strenuous exercise free radicals can cause skeletal damage, muscle damage and lipid peroxidation while contributing to the loss of calcium within cells after strenuous exercise. Current research suggests that dietary antioxidants will assist the process and help with muscle recovery.