Plantasjen is acquiring SABA Blommor AB – Leaps from 40 garden centers to over 700 points of sales

Plantasjen is acquiring SABA Blommor AB, one of the leading service providers of in-store solutions for flowers in Sweden. With over 700 points of sales across the country, mostly in the grocery segment, the acquisition propels Plantasjen’s journey from garden center into a leading brand for plants.

Plantasjen is strengthening its position through the acquisition of SABA Blommor AB from SABA Logistics, a Dole Food Company. The company has approximately 160 employees, and an annual turnover of approximately SEK 330m. With the acquisition Plantasjen leaps from 40 garden centers to over 700 points of sales. 

“Through combining SABA’s more than 700 points of sales and competence as a leading supplier of flowers to the grocery segment, with Plantasjen’s industry leading supply-chain and know-how of plants, we will increase the availability for our customers. The acquisition is an important part of our strategy to create a unique offering with an outstanding supply-chain and increased market presence for more people to enjoy life with plants,” says Plantasjen’s CEO Jon Abrahamsson Ring. 

In addition, SABA is not present in Norway and Finland where grocery sales of plants are less developed but fast growing which provides additional opportunities for Plantasjen’s growth going forward.

The acquisition is subject to approval by the relevant authorities and is expected to be completed in the second quarter.

For press release from Ratos, go to:

For further information, please contact:

Jon Abrahamsson Ring, CEO Plantasjen, Ph: +46 8 5647 2190

Johan Ramsten, Media relations Plantasjen, Ph: +46 70 9711285

Plantasjen is the leading brand for plants in the Nordics. With more than 120 stores in different formats and a growing number of smaller shops closer to people in Norway, Sweden and Finland we continue to strive for our mission – Improving life with plants for the many. Plantasjen has revenues of more than 3,5 billion NOK and 1,000 employees with a passion for plants. During 2016 we helped approximately 13 million customers to improve their life with plants. Since 2016, Plantasjen is owned by the Nasdaq Stockholm listed investment company Ratos.