Playsam enters the Japanense market
This week, Playsam signed an exclusive distribution agreement for the Japanese market with Itadakimasu, a Japanese-Swedish distribution company.
Playsam is the leading Scandinavian design company for wooden toy gifts. Scandinavian design, playful creativity, integrity and sophistication are Playsam. Scandinavian design and wooden toy makes Playsam’s gifts lovely to the world of design since 1984. Playsam have been rewarded more than 20 times for EXCELLENT SWEDISH DESIGN AWARD. The German award SPIEL GUT has awarded Playsam more than 15 times.In 1988 Playsam was selected by National Museum of Art as Swedish Design Classic.
Playsam’s products has been on display at the Japan Toy museum, Himeji, National museum of art, Kyoto, Seigu Museum of Art, Tokyo, the Municipal Museum of Aart, Itakushu, Fukushima Prefectual museum of Art, Miyagi Museum of art, Sendai, Museum of Worldwide Wooden Toys, Hokkaido.
Playsam has been featured in Forbes Magazine, the New York Times Magazine and Phaidon Design Classics.International Business Week, Schöne Wohnen, Wall Paper, Pen, DesignNET,
Carl Zedig, CEO and Head of Design Management of Playsam concludes “Japan is a very important market to us and I have throughout the years been very inspired by Japanese design and gift wrapping. We believe that there is great synergy between our product offering and the Japanese consumer”.
Playsam toys exemplify the commonly held belief in Scandinavia that all sectors of society can benefit from good design. Ultimately, the company's international success lies in the innate simplicity of its products, which offers a welcome respite from an age of increasing technological complexity.
Many of Playsam's Swedish Designed Toys, like the "Streamliner," are smooth and simple designs made of wood. Their toys are innovative, timeless and yet sophisticated.
The toy designs appeal to the young and the young at heart and are made to last for many generations.
Erik Lowenmark, Head of Business Development Japan for Itadakimasu concludes “We look forward to a very long term co-operation with the Japanese market. We will offer Playsam products throughout Japan in department stores, boutique shops, online web shops, and affiliates.”
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