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Study of digital music consumption: almost 90% of Nordic population use streaming services, but free services dominate

Almost everyone in the Nordics stream music, but only 43% are premium subscribers. Average music streaming time among all streamers is over 11 hours per week. The most frequently used service is YouTube, with Spotify as number two, but music is also prominently featured on social media such as Facebook and Instagram. Even though 69% of the Nordic population agrees that music creators should be compensated when their music is used in online services, the number of people using only free services has risen from 40% in 2017 to 47% in 2018.This is evident from The Polaris Nordic Digital Music

Study of digital music consumption: 80% of Nordic consumers use streaming services

Almost all Nordic consumers stream music, and 40% are premium subscribers. The most frequently used service is YouTube, with Spotify as number two, but music is also prominently featured on social media such as Facebook. 67% of the Nordic population agree that music creators should be compensated when their music is used in online services.The vast majority of all inhabitants in the Nordic countries are now digital music consumers. Across Norway, Sweden, Finland and Denmark, a total of 80 per cent of all inhabitants aged 12 to 65 have used at least one streaming service over the course of

Nordic music copyright societies launch common R&D initiative Polaris Futures Lab

The Polaris Nordic alliance of the Danish, Finnish and Norwegian collecting societies Koda, Teosto and TONO announced starting a joint research and development initiative called Polaris Futures Lab. The R &D initiative was launched today at the Sonar+D event held in Barcelona, Spain. With the joint initiative, the Polaris societies aim for a leading role in the future of music rights management by investing in new technologies and services for music authors and publishers as well as music users. The goal of the initiative is to rethink the current CMO processes with a focus on maximising

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