Biomaster protected system rethinks hydration on the move
New partner Mix Innovations Ltd has developed a revolutionary hydration system that gives runners, cyclists and hikers the ability to switch between water and sports drinks on demand. The plastic components which come into contact with fluids have inbuilt Biomaster antimicrobial protection.
Addmaster is a wholly owned subsidiary of Polygiene® - the Addmaster product Biomaster is offering antimicrobial protection for hard surfaces found in consumer products, public spaces as well as in hospital environments and more.
“We see a considerable potential in hydration packs and bottles with antimicrobial protection. It is a very tangible added value to this kind of products, a great example of our extended offer to existing and new partners, and last but not least, it prolongs the life of the products and reduces plastic waste”, says Ulrika Björk, CEO of Polygiene.
The new system also solves the problem of how to drink more than just plain water when exercising without contaminating the water source. Filling a hydration reservoir with different types of drink can leave a bad aftertaste, lead to accelerated bacteria growth and make cleaning an arduous task. Many users simply ditch their old reservoir and replace it rather than clean up the residue.
The M:X® Dual Hydration System seamlessly switches between water and a sports drink for a flavour filled, performance enhancing hydration experience. The small device attaches to the shoulder strap of a rucksack and works by mixing a sports drink concentrate with water to the correct dilution. At the flick of the switch, the user can alternate between plain water and a sports drink to allow the user to tailor their fluid intake to their hydration and energy needs.
The plastic components which come into contact with fluids have inbuilt Biomaster antimicrobial protection to compliment the cleaning regime. Biomaster provides a 24/7 second line of defence against harmful bacteria and actively provides surface protection for the lifetime of the product. The system can be attached to most reservoirs on the market or can also be used with M:X’s own. The Stirling-based company also supplies a range of sports drinks developed in collaboration with leading sports nutritionists. They contain a vegan and gluten-free formula containing a balance of carbohydrates and electrolytes to help maximise performance by promoting hydration whilst replenishing energy.
The system is designed and manufactured in Scotland, where the company supports several Scottish and British mountain bikers, runners and endurance athletes through its ambassador programme 'Team MX'.
Mix Innovations Director and Founder Andrew Davidson says: "One of the reasons for developing the Dual Hydration System was to prevent contamination of hydration reservoirs from sticky sports drinks that end up being a breeding ground for bacteria and mould when not properly cleaned. Given the nature of hydration reservoirs this isn't an easy or enjoyable task.
When I discovered Biomaster during the development stage of the product I knew it was something we had to incorporate into our system. It was really a no-brainer as it's pointless to simply migrate the cleaning effort to another piece of kit.
Biomaster is the perfect way to complement our cleaning regime and is anticipated to be even more prevalent in our military version of the system as units may have to go for weeks on end without more than a quick rinse, having that second line of defence against bacterial growth is a game changer."
To find out more visit the company website.
Press contact
Ulrika Björk, CEO, ulrika.bjork@polygiene.com, +46 (0)70-921 12 75
Sandrine Garnier, Managing Director Addmaster, sandrine.garnier@addmaster.co.uk, +44 (0) 7949 841 497
Kristina Kruhsberg, press officer, kristina.kruhsberg@polygiene.com, +46 (0)70-816 21 96
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About Addmaster
Addmaster (UK) Ltd is Europe's leading supplier of high performance, technically innovative additives to the plastics, textile, paper, paints and coatings industries. We provide additive masterbatches, liquid or powder dispersions for any application. Biomaster Antimicrobial Technology and Biomaster Protected are Registered Trademarks of Addmaster (UK) Ltd. Biomaster Protected products are tested to ISO standards and are proven to be effective against most common types of harmful bacteria and specific viruses including SARS-COV-2. Addmaster is a subsidiary of Polygiene. For more information about Addmaster or Biomaster Antimicrobial Protection email info@addmaster.co.uk or visit www.addmaster.co.uk.
About Polygiene
As the world leader in stays fresh technologies, we want to change the way we view products – from fast consumables to durables. We treat clothes, accessories, home products, and textiles to help people stay fresh, wash less and let clothes and products live longer. Over 300 global premium brands have chosen to use the Polygiene brand with their products. With the wholly owned subsidiary Addmaster Holdings Limited, we now have the possibility to offer solutions for both soft and hard surfaces. Polygiene is listed on Nasdaq First North Growth Market in Stockholm, Sweden. For more information: www.polygiene.com.
