Polygiene and Denim of Virtue in Korea Launching Jeans that Stays Fresh
The Asia branch of the Los Angeles-based premium denim brand, Denim of Virtue, is now launching Polygiene treated jeans. The launch is mainly made via the national Hyundai TV shopping channel and started on June 25. “Denim of Virtue is searching for fabrics with state-of-the-art technologies that provides a comfortable denim with exceptional performance, and the Polygiene Stays Fresh technology helps us deliver on that. As the denim stays fresh, it can be washed less and will keep its original shape and feel longer”, says Christine Jun, CEO of Denim of Virtue Korea. The aim is