Polygiene Partners with Chinese Particle Fever, a Designer Sports Brand Supported by Alibaba
Described as the first high-end designer sports brand in China, Particle Fever is pioneering this industry with insights on art, technology, culture and creativity. They work with international key opinion leaders and have a very strong social media community.The company, founded in 2015, is backed by investors from veterans of Alibaba, Goldman Sachs, IDG and Uber/DIDI. Polygiene is included in all menswear and unisex lines and will be added to the female collection shortly. Sales are mainly online, but also through luxury athleisure retailer Lane Crawford and a first